Transformulas, a leading innovator in the skincare industry, is excited to announce a strategic partnership with Prove Anything to utilise their SmartLinks platform, aimed at enhancing customer engagement and data capture across all digital channels, as well as airline and retail partners.
By the end of 2024, Transformulas will incorporate SmartLinks’ advanced QR Code technology across all its packaging.
Transformulas specialises in non-invasive skincare solutions, embodying the ethos of “Beauty Without Surgery.” With a commitment to evidence-based results and integrity, the brand has cultivated a loyal customer base over the past 20 years. Transformulas offers a range of skincare products that have proven their efficacy over time, consistently delivering high-performance results backed by clinical trials.
This collaboration with Prove Anything, a leader in connected packaging and digital product information, represents a significant advancement in the company’s mission to merge skincare with innovative technological solutions.
SmartLinks is an approved partner of GS1 UK for the implementation of their new Digital Link standard, which will see all consumer barcodes phased out and replaced with dynamic QR codes. These codes will link to digital product information, customer service, and commerce channels.
“Partnering with Prove Anything is a fantastic opportunity for both businesses,” said Kirk Thomason, Head of Digital and Commerce for Transformulas. “Our shared commitment to enhancing customer experiences and ensuring transparency in data collection makes this collaboration a perfect fit. We are thrilled to integrate their SmartLinks’ technology into our packaging, providing an elevated level of interaction for our customers.”
Key Benefits of the Partnership:
- Enhanced Customer Experience: Interactive packaging enabling customers to easily access product information, usage tips, and exclusive offers.
- Efficient Data Collection: Seamless data capture to better understand customer preferences and improve product offerings.
- Increased Transparency: Providing customers with direct access to detailed product information, fostering trust and reliability.
- Innovative Engagement: Utilising the latest QR Code technology to create a more engaging and informative shopping experience.
The integration will be completed by the end of 2024 across Transformulas’ core product ranges, with no additional cost to consumers. Transformulas aims to set a new benchmark in the skincare industry by combining top-tier products with cutting-edge technological solutions.
