Amid growing tensions and rising extremism, Groundswell Project UK, backed by the National Lottery Community Fund, is pleased to introduce the ‘Kindness Map’. This new community engagement tool has been launched to mark International Day of Peace on 21 September 2024, and aims to highlight the efforts of grassroots organisations and local initiatives committed to fostering unity and compassion throughout the UK.
The Kindness Map is available as a free app for both mobile and web users, allowing people to discover and engage with local projects that are making a significant impact in their communities. By showcasing these initiatives, Groundswell Project UK hopes to bring greater recognition to the vital work being carried out to promote peace and social harmony at a time when divisions and tensions are increasing.
The launch is part of a pilot scheme taking place in Manchester, Glasgow, and London, ahead of a planned nationwide release in early 2025. These cities were selected for the initial rollout due to their vibrant, diverse populations and their ongoing engagement with Groundswell’s existing programmes. Local initiatives in these areas have long been leading the way in promoting community cohesion and challenging hate.
“At the heart of Groundswell’s mission is a call for peace and harmony in our communities. In a time when far-right extremism is on the rise, it is more important than ever to support and celebrate the grassroots organisations that are actively working to bring people together, regardless of their background or beliefs. The Kindness Map is our way of ensuring these efforts do not go unnoticed and uncelebrated,” said Hadiya Masieh, Founder of Groundswell Project UK.
The launch of the Kindness Map comes at a crucial moment, following a wave of far-right protests across the country. The app serves as a timely reminder of the power of local action to counter hate and promote unity. By spotlighting grassroots initiatives, Groundswell Project UK hopes to encourage more people to get involved in their local communities and contribute to the growing movement towards peace and understanding.
Key Features of the Kindness Map:
- Interactive Map: Users can locate and explore grassroots organisations in their local areas that are dedicated to building community cohesion.
- Volunteering: The Kindness Map promotes volunteering opportunities by guiding users to local initiatives in need of additional support.
- Events and Visibility: Local groups can boost their visibility by promoting upcoming events such as workshops, fundraisers, and seminars.
For further information about the Kindness Map and to discover the initiatives making a difference in your area, visit: https://map.groundswellproject.org.
