Flixier.com, the fastest cloud-based video editing platform, has launched a free Content Repurposing Guide aimed at helping creators and marketers overcome a dramatic fall in organic reach—particularly on Facebook. According to Flixier’s newly released data, content reach has declined by over 60% in the past two years, impacting influencers, brands, and publishers alike. Their solution? Repurpose existing content to maximise value and visibility across multiple social platforms.
Reports from industry analysts like Socialinsider.io highlighted that as of mid-2024, Facebook’s organic reach had slumped to just 2.6%. While Instagram maintained higher engagement at around 4%, it too recorded a significant 18% drop in total reach—raising concerns about the future of organic distribution.
A Growing Crisis for Content Creators
To better understand the trend, Flixier conducted a study involving Facebook pages with between one and three million followers. The results showed a widespread collapse in reach, even among publishers who had grown their audience or maintained consistent posting. Most saw their Facebook-generated traffic fall to just 10–20% of what it once was.
“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity,” explains Paul Ruscior, CEO and co-founder of Flixier.com. To tackle this problem, he adds that “to help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”
Repurposing: The Key to Recovering Lost Visibility
Repurposing content—reworking a previously published video for a new platform—is one of the most effective ways to extend its life and broaden its reach. However, doing this manually can be time-consuming and resource-heavy.
With AI tools now capable of handling transcription, caption generation, and voiceover production, Flixier is enabling creators to streamline repurposing workflows and scale output—without sacrificing quality or time. Their guide outlines practical steps for leveraging these tools and maintaining visibility in an increasingly competitive digital landscape.
In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%.
Highlights from the Guide and Case Studies
All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:
Features:
- 70% time saved
- Reach increase average of 25% (up to 45% reported)
- 9 supported platforms for simultaneous video auto-publish
- 1080p (Full HD) / 4k
- Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)
- Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser
- Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.
- Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.
- Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.
- Brand kit for fonts and colors
Case Studies: Success Stories of Content Repurposing
Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies.
Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.
CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.”
About Flixier
Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.
