The stars have come together again as Creator Universe, boasting over 40 million followers, strive for their second chart-topping hit with “Break the Night,” this time supporting Samaritans during Loneliness Awareness Week.
Creator Universe, the UK’s pioneering “music for good” supergroup of social media stars, has reunited and is aiming for a second number one in the charts.
Following their Christmas number one on the Big Top 40 in December 2023, their latest “pop anthem” project, “Break The Night,” will officially launch on 14 June with the release of the single and music video. This will be followed by a series of events designed to bring online communities together in person.
The project supports Samaritans, who provide a free, 24-hour helpline for anyone needing someone to talk to.
The timing of the release is notable, coinciding with Loneliness Awareness Week. Over 4 million people in the UK report feeling lonely always or often, while half of the population feels lonely at least sometimes.
The project aims to spread joy, foster community, and remind people that they are never alone, while raising funds and awareness for Samaritans’ free, non-judgemental telephone helpline. This service is made possible by 23,000 trained volunteers who answer a call every 10 seconds.
Ant Llewellyn-Harris, founder and Chief Creative Officer at creator label We Create Popular, says, “Being a content creator can be a surprisingly lonely career. Break The Night is a powerful pop anthem that creates connection through fun, music and dance. We’re bringing thousands of fans together as part of the project and have already experienced new friendships and connections being made.
“Shining a light on the incredible service Samaritans provide is a privilege. Loneliness knows no age or borders. Everyone goes through difficult times, but together, we light up the dark.”
Rachel Henderson, Community Fundraising Lead at Samaritans, said: “Loneliness can affect anyone, at any time so it’s great that Creator Universe are shining a spotlight on this important issue and the power of human connection to help. Funds raised from this single will help ensure Samaritans volunteers can continue to be there 24/7 for anyone struggling to cope, so best of luck to Creator Universe and fingers crossed for another number one!”
A snapshot of featured creators:
- The Nursery Nurse – 5m+ followers, the UK’s favourite imaginary nursery series
- Jess & Norma – grandmother and granddaughter duo with 3m+ followers
- Austyn Farrell – professional choreographer, 700k+ followers
- Spud Bros – 1.8m+ followers, serving up the world’s best jacket potatoes daily
- Rossi D Woods – Ch4 star and content creator, over 1.5m followers
- Rhia Official – YouTuber and TikToker with over 29 million followers
- Riri & Reme – brother and sister duo, with over 350k followers
Media assets including images and the track (embargoed to 14 June) can be found here.
From 14 June, release information and events can be found here:
