LONDON, UK. July 18th, 2024 – Fresh Financials Group (FFG), a renowned Xero Platinum Partner known for its innovative cloud-based financial operations services, has announced the acquisition of AccountsForMe Ltd. This strategic move marks FFG’s second acquisition and underscores its commitment to enhancing bookkeeping and financial operations services for UK SMEs.
Under the leadership of Vip Patel, AccountsForMe Ltd. has built a strong reputation for delivering personalised and high-quality financial services to small and medium-sized enterprises (SMEs). The acquisition will see AccountsForMe’s expertise and client base integrated into FFG’s growing portfolio, boosting its capacity to offer comprehensive financial solutions.
Marc Scrimshire, CEO of Fresh Financials Group, expressed his enthusiasm for the acquisition. “We are thrilled to welcome AccountsForMe Ltd. into the Fresh Financials Group,” Scrimshire said. “This acquisition aligns perfectly with our vision of offering top-tier, technology-driven financial operations across the UK. Vip Patel has built a fantastic business, and we are honoured to continue his legacy, ensuring clients receive the best possible care and expertise.”
Vip Patel, owner of AccountsForMe Ltd., echoed this sentiment, expressing his confidence in the transition. “After careful consideration, I believe that Fresh Financials Group is the ideal home for AccountsForMe,” Patel said. “Their commitment to innovation and excellence mirrors our own values, and I am confident that our clients will be in the best possible hands.”
Patel will remain with FFG as a consultant for three months to facilitate the smooth integration of AccountsForMe Ltd. into Fresh Financials Group. The transition aims to uphold the high service standards that AccountsForMe’s clients have come to expect, ensuring continuity and quality throughout the process.
This acquisition reflects FFG’s ongoing dedication to providing superior financial operations and bookkeeping services, empowering businesses throughout the UK to thrive and grow. By combining AccountsForMe’s personalised approach with FFG’s technological prowess, the merged entity is set to offer enhanced financial services tailored to the needs of SMEs.
The integration of AccountsForMe Ltd. is expected to bolster FFG’s market presence and reinforce its position as a leader in the financial operations sector. This move highlights FFG’s strategic growth plans, focusing on acquiring firms that complement its service offerings and enhance its capabilities.
FFG’s reputation as an award-winning Xero Platinum Partner has been built on its innovative use of technology to deliver exceptional financial services. The acquisition of AccountsForMe Ltd. is anticipated to further strengthen this reputation, enabling FFG to provide an even more comprehensive range of services to its clients.
The acquisition is a significant step in FFG’s strategy to expand its footprint and deliver top-quality financial services to a broader client base. As the integration process unfolds, clients of both firms can expect continued excellence and a seamless transition.
For more information about the acquisition and Fresh Financials Group’s services, please visit: Fresh Financials Press Release
