It’s considered a harmless workplace festive tradition but new research has revealed that Secret Santa is on the decline, with fewer workers than ever taking part this Christmas.
Last year, half of UK employees took part in a Secret Santa, but this year that has dropped to 44%, according to a nationwide survey by gifting and reward experts, Love2shop.
The study also found that 2.5 million unwanted Secret Santa gifts go straight in the bin – equating to a staggering £32,400,000 worth of items.
The average cost of Secret Santa gifts remains at £14 per item, but for many Brits it’s an additional expense many could do without.
The only age-group embracing the tradition with enthusiasm is 18–24-year-olds who are splashing the cash, increasing their average gift value from £23 up to £35.
In comparison, older colleagues spend a more modest amount, with the survey finding 55–64-year-olds intending to spend on average just £10.
Frank Creighton, director of business development for Love2shop said: “Secret Santa is just another tradition that is losing relevance in the modern workplace. Not only is it another expense at this time of year, but our study has shown it has a wider impact. Unwanted gifts are often thrown away and have a negative environmental impact too.
“There’s real value both financially and in being kind to the planet in simply giving a gift card or voucher, and our research finds this is increasingly popular and flexible. Far from being unimaginative; the Secret Santa recipient can spend it on something they actually want and will enjoy.”
The Love2shop survey also looked at office Christmas parties and found more workers than ever (63%) don’t want a festive celebration this year – a 7% increase on 2023.
Almost 9 in 10 (87%) of workers would choose a Christmas bonus or gift card over a staff party in 2024 – up 4 per cent from 83% last year.
Love2shop offers a range of physical and digital gift cards that can be used with more than 150 high street and online brands.
