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10 overlooked business expenses that could save you hundreds of pounds

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Insurance experts from Toolbox by Admiral have revealed surprising business expenses that sole traders and self-employed tradespeople may be unaware of.

HM Revenue & Customs (HMRC) will allow you to claim lots of expenses. While most business owners probably already know about many of them, like office supplies, tools, and even your business vehicles, there are many more obscure deductions that could potentially save the UK workforce hundreds of pounds. 

As a sole trader or self-employed tradesperson, knowing what you can and can’t claim as a business expense can be a learning curve. It might seem easier to overlook some of your expenses just to avoid the paperwork. However, doing this means your business could lose money and profits in the long run.

Strict rules

HMRC has very strict rules on what you’re allowed to claim as expenses when you’re self-employed or a sole trader, and it’s vital to get clued up on them before filing your tax return.

For self-employed expenses to be classed as allowable expenses, they must have been explicitly incurred due to the running of your business. 

A spokesperson from Toolbox, who specialises in small business insurance, said: “As businesses navigate the ever-changing landscape of finance and expenses, it’s important to stay informed about the eligible deductions that can positively impact the bottom line. It can take a bit of effort to figure out which costs count as allowable expenses.

“To help, we’ve rounded up ten things you might not know count as a business expense – so you don’t have to.

“Whether you’re just starting out in business or are getting ready to file your tax return, we hope to help outline what business expenses you can claim as a sole trader or limited company.”

If you want to lower your tax bill even further, you should make sure you’re claiming all of these surprising and often lesser-known allowable expenses.

10 Surprising business expenses eligible for deductions:

1. Tax allowance for tools

If you need to buy tools or equipment for your business, you can exclude these costs from the calculation of your earnings as an expense. Please note that the tools and equipment shouldn’t be used privately by employees. 

You could also think about claiming a tool allowance if you’re an employee who buys tools for work. If you’re not reimbursed directly by your employer, you could claim tax relief through your tax code. 

2. Financial and legal costs

Many financial and legal costs will count as allowable business expenses and qualify for tax deductions. 

When it’s time to fill out your Self Assessment, don’t forget to include:

  • Fees for accountants, solicitors, surveyors, and architects for business reasons
  • Professional indemnity for insurance premiums
  • Bank, overdraft, and credit card charges
  • Interest on bank and business loans
  • Hire purchase interest
  • Leasing payments
  • Alternative finance payments, like Islamic finance

Please note that legal fines you’re given for breaking the law can’t be claimed, for example – a speeding ticket when travelling to work.

3. Unpaid invoices and bad debt

If you’ve ever dealt with, or are currently dealing with, a tricky customer where any invoices and debts can’t be recovered, this business expense could relieve some stress. If you use traditional accounting, you can claim back money that you won’t be receiving from the customer.

These are called bad debts. You can only write them off if you’re sure they won’t be recovered in the future. It’s worth noting that you can’t claim them if you use cash basis accounting either. 

There are some exemptions, such as debts that are not included in your turnover and debts related to the disposal of fixed assets.

4. Tax relief on charitable donations

Individuals can donate to charity without paying tax if they give through Gift Aid, or from their wages or pension through Payroll Giving.

Any donations you make through the Payroll Giving scheme are taken before your income tax is calculated. This means you won’t pay income tax on the amount you donate, but National Insurance will be applied.

5. Tax on business phone lines

Paying for you or your employees to have a home phone can include expenses such as telephone line rental, business-related call charges, and private call charges. Better still, if the phone is only used for business calls, you don’t have to worry about deducting or paying PAYE or National Insurance (NI).

This means you can remove the cost of running the business phone line from your profits as an allowable business expense. 

6. Plant and machinery

When you buy assets for your business, you could claim capital allowances on them*. In most cases, you can deduct the item’s whole value from your profits before paying pax. However, if you owned it before it was used in your business, or if it was a gift, you can only take away its market value.

You can claim capital allowances on business cars and vehicles, some fixtures like kitchens or bathrooms, and more!

7. Employee training payments

You can claim employee training costs as a business expense, as long as the travel, course, or textbooks are solely for work-related training. 

8. Employee clothing

You do have to report uniforms to HMRC, but you won’t have to pay tax or NI on most of them. This counts for protective clothing your employees need to do their job, and a uniform that they only wear for work. To be exempt from tax and NI, they’ll have to be essential work-specific items of clothing to class as an allowable business expense.

9. Marketing costs

Another allowable business expense you can claim on your Self Assessment is the majority of your marketing costs. HMRC allows businesses to claim for expenses like:

  • Advertising in newspapers or directories
  • Bulk mail advertising
  • Free samples
  • Website costs

There are some exceptions to this allowance, for example, you can’t claim for what you spend on event hospitality, or entertaining clients, suppliers, and customers. 

10. Tax relief on subscriptions

And lastly, businesses can add subscriptions and memberships to their expense claims if they’re work-related. If you have an annual membership with a professional trade organisation for example, make sure to add this to your file.

James punished for rant at officials

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Chelsea captain Reece James has been handed a one-match suspension and a fine of £90,000 by the Football Association for using insulting language towards a match official following his side’s 1-0 defeat against Aston Villa last month.

Despite not featuring in the game due to injury, the defender confronted the officials in the tunnel at full-time.

An FA statement read: “Reece James has been given a one-match suspension and fined £90,000 for breaching FA Rule E3 at Chelsea’s Premier League match against Aston Villa on Sunday 24 September.”

“The defender admitted to using ‘improper, insulting and abusive words and behaviour towards a match official in the tunnel after the final whistle’.”

James has had a torrid start to his first season as the club captain, being forced to sit out most of the fixtures so far this season due to a hamstring injury.

Chelsea won 2-0 at Fulham on Monday night and sit 11th in the Premier League table.

Save £200 per year on energy bills by using the cheapest kitchen appliances

Cornwall Insight has predicted that household bills will remain high for years to come, saying it does not expect bills to return to pre-2020 levels before the end of the decade.

With cash-strapped Brits looking to save every penny, energy experts have given a rundown of which kitchen cooking appliances are the cheapest to run per hour.

Quotezone.co.uk pitted a range of kitchen appliances against each other and revealed how much money can be saved by choosing more energy-efficient methods.

The experts compared the costs of cooking with an air fryer, slow cooker, pressure cooker, oven and microwave.

Energy-efficient appliances

According to the research, people can save up to £200 on their annual energy bills by opting for one of the most energy-efficient appliances which is a slow cooker.

This is after research reveals running the slow cooker for five hours would still be cheaper than turning on the oven for half an hour.

Air fryers appear fifth in the cost line up, costing households 42p to run per hour. However, many air fryer owners may find it to be much cheaper to cook their food in the appliance due to the reduced cooking times required compared to an oven.

The amount of food being cooked also affects the potential savings, as kitchen gadgets often don’t hold as much food as an oven, which means you may need to double up on batches.

Greg Wilson, Founder at Quotezone.co.uk, said: “People are increasingly choosing to use cooking gadgets that use less energy rather than conventional methods to cook their meals.

“Keeping costs down in the kitchen can make a big difference for households trying to amp up their energy savings amid the cost-of-living crisis.

“Each of these appliances has its own purpose and function so it’s good to know these comparisons to help families plan out energy efficient meals that can help them save money.”

Which cooking appliances should save energy and money?

  1. Slow cooker – 5p per hour

The most energy-efficient kitchen cooking appliance by far is a slow cooker. It only costs 5p per hour to run it and most of them are quite large, so you can cook bigger quantities. Slow cookers have low wattage, so even though it takes a few hours to cook a meal, you’ll still be saving money. Slow cookers are great for making low-cost casseroles, stews, pasta dishes, soups, pulled meats and curries.

  1. Pressure cooker – 28p per hour

A pressure cooker uses water and high pressure steam to cook food. Because there is minimal amount of steam escaping, pressure cookers consume 70% less energy than normal saucepans. Pressure cooking also retains nutrients well. It costs 28p to run them and their benefit over slow cookers is that it takes much less time to cook meals. Pressure cookers are great for making slow-cooked dishes, but with a fraction of the time that it would take with a slow cooker.

  1. Microwave – 32p per hour

Microwaves aren’t as versatile as other cooking appliances and are mainly used for reheating and defrosting. However, you can still use them for some types of cooking jobs, for example, melting butter and chocolate, softening onions and steaming vegetables. Cooking a jacket potato in a microwave takes about 8 to 10 minutes, whereas it would take about an hour to do it in an oven.

  1. Air fryer – 42p per hour

Air fryers have soared in popularity because they cook food faster and use less energy than ovens. Because they use hot air and not oil, they’re also a relatively healthy method for cooking fried food. They’re also good for cooking smaller portions, as you don’t need to heat up the whole oven, however if you’re making a large amount of food then you may need to do multiple batches.

  1. Oven – 60p per hour

Traditional ovens are the least energy-efficient method of cooking, costing about 60p per hour. Because of their size, they take a lot of time and energy to heat up the whole space. That explains why households are increasingly using alternative cooking appliances. Nevertheless, ovens are the most effective when it comes to cooking a large batch of food.

London named the worst place to buy a used Tesla

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A new study from RegTransfers has revealed London as the worst city in the UK to buy a second-hand Tesla, thanks to above average pricing and mileage.

Analysing online listings for second-hand vehicles, the provider of personalised number plates has revealed that a used Tesla in London and the UK’s 10 largest cities currently sits at an average price of £33,273, with an average mileage of 34,152.

Ranking each city based on their combined performance against these figures, London provided the worst combination of price and mileage when compared with other cities.

Best major city to buy a second-hand Tesla

CityAverage Price Comparison to Avg.Price RankAvg.MileageComparison to Avg.Mileage RankOverallRank
Nottingham£32,767-£506431,302-2,85031
Leeds£32,842-£431532,932-1,22052
Liverpool£33,019-£254733,865-28763
Manchester£33,016-£257634,077-7574
Birmingham£33,948+£675831,957-2,19545
Leicester£30,548-£2,725134,484+33286
Bristol£32,033-£1,240235,124+97297
Glasgow£34,237+£964928,205-5,94718
Edinburgh£34,481+£1,2081030,202-3,95029
Sheffield£32,254-£1,019336,943+2,7911010
London£34,796+£15231137,805+3,6531111

Second-hand Tesla listings from London average at £34,796; £1523 above the national average. This places the city as the worst major UK region for second hand Tesla purchases, concerning price. Similarly, listings showed an average mileage 3,653 miles greater than the National benchmark – placing the region in last for miles on the clock. This means second hand Teslas in London have higher prices and higher mileages than other major UK cities.

National average price

Nottingham ranked as the best city in which to buy a used Tesla, averaging at £506 and 2,850 miles below the country-wide averages. Based on cost alone, Leicester averaged £2,725 below the calculated national average price – making it the cheapest city in which to buy a second-hand Tesla.

Based on cost alone, Leicester averaged £2,725 below the calculated national average price – making it the cheapest city in which to buy a second-hand Tesla. Meanwhile, Glaswegian listings ranked best overall for mileage, with vehicles averaging 5,947 miles less than the baseline of 34,152.

However, both cities suffer from poor scores in their other rankings. While listings in Leicester boast cheaper costs, they are slightly above average in mileage. Meanwhile, Glaswegian Teslas average less time on the road, but bear an above average price as a result. Overall, Leicester ranks higher; Despite being slightly above-average in mileage, the savings in cost are greater.

RegTransfers CEO, Mark Trimbee, said: “London’s performance in the second-hand Tesla market is perhaps unsurprising; Life in the capital is more expensive in almost every aspect, with prices continuing to rise. Despite these figures, it may still be possible for Londoners to find a great deal on a second-hand Tesla; the trick, of course, is to shop around for the best combination of price, mileage and age.”

Across all cities analysed, 79% of listings are Tesla Model 3’s – originally released in 2017. Most listings are three years old, and the majority show only 1 previous owner. The lowest vehicle discovered was a 2014 Model S for £16,500, located in London. The highest price discovered –  for a 2019 Tesla Model S also found in London – was £128,000.

Editorial credit: BoJack / Shutterstock.com

Saka worry for Arsenal ahead of Manchester City clash

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Bukayo Saka will undergo further tests today on the injury that forced him to limp out of Arsenal’s defeat at Lens last night.

The Gunners were beaten 2-1 in northern France in their Champions League Group B encounter and had the added disappointment of seeing their England winger forced off after 34 minutes.

Saka is now a doubt for the crunch Premier League game with Manchester City on Sunday.

Arteta said: “It was a backheel, an action that can produce that kind of injury. He tried to backheel a ball in the first half and felt something muscular. He felt uncomfortable to carry on so we had to take him off.

“We don’t know anything more.

“It was big enough not to allow him to continue to play the game and that’s a worry for us.”

Saka has been a model of consistency for Arsenal, starting each of their last 87 league games, although he has failed to complete the last two due to various niggles.

Arteta insisted there was no risk in starting him in Lens and did not regret his decision.

“No. It was a knock that he had the other day and he was perfectly fine,” he said.

“He hasn’t really missed games. We gave him a break against Brentford [in the EFL Cup] last week and that was all.”

Saka’s pass enabled Gabriel Jesus to put Arsenal ahead after 14 minutes but goals from Adrien Thomasson and Elye Wahi proved enough for Lens to move to the top of the pool.

Arteta was impressed by the French side and felt his players would learn from the setback.

“They are a really good side, an exceptional opponent,” he told TNT Sports.

“On many occasions we attacked the space – but it was [decided] in the boxes. We missed some big chances and didn’t defend well enough for their goals.

“Mistakes happen in football but the difference was made in both boxes. You have to put the ball in the back of the net and defend well.

“It was a big night for us. We weren’t able to take the result we wanted but we were able to learn.”

Maharashtra Government and London’s Victoria and Albert Museum Sign MoU on 03 October 2023 for Repatriation of Chhatrapati Shivaji Maharaj’s ‘Wagh Nakh’

London – In a momentous cultural event, the path has been cleared for the historic ‘Wagh Nakh’ (Tiger Claws) weapon, once wielded by Maratha leader Chhatrapati Shivaji Maharaj, to return to India.

The ‘Wagh Nakh,’ a formidable iron weapon resembling tiger claws, holds a special place in the chronicles of Indian history as it was wielded by Chhatrapati Shivaji Maharaj.

A dedicated three-member team, led by Maharashtra’s esteemed Minister of Cultural Affairs, Shri Sudhir Mungantiwar, along with Mr. Vikas Kharge (Principal Secretary, Cultural Affairs), and Mr. Garge (Director, Archaeology and Museums), traveled to London to formalize this momentous agreement.

The transfer contract between the respective parties is likely to be signed on 15 November 2023.

Once the ‘Wagh Nakh’ returns to India, it will be housed in various museums across Maharashtra, where the public will have the privilege of viewing this symbol of valor and victory. The ‘Wagh Nakh’ will be displayed at Satara’s Shri Chhatrapati Shivaji Maharaj Museum, Nagpur Museum, Kolhapur Museum, and Chhatrapati Shivaji Maharaj Vastusamgrahalaya, Mumbai. As per the agreement, the artifact will return to London after the agreed duration of 3 years and will be placed at the Victoria and Albert Museum.

Designed with precision to slash through skin and muscle, this weapon is currently housed within London’s Victoria and Albert Museum, serving as a testament to India’s rich heritage.

After the signing ceremony of the historic MoU, Minister Shri Sudhir Mungantiwar expressed his optimism, stating, “As we celebrate the 350th anniversary of the coronation of Chhatrapati Shivaji Maharaj, we had resolved to bring back the ‘Wagh Nakh’ to its rightful home. This historic artifact should serve as an inspiration for the people of our country to emulate the unwavering dedication and bravery of our beloved leaders. We have signed the MoU paving the way for the ‘Wagh Nakh’ to return to India in November.”

In his appeal to the people of Maharashtra, he said, “After the ‘Wagh Nakh’ arrives in India, it will be displayed in various museums under the Directorate of Archaeology and Museums in the future. I am requesting not only the people of Maharashtra but also the people of India to participate in large numbers in the exhibition of the ‘Wagh Nakh’ and other Maratha weapons that were useful for Swaraj, take inspiration from this Shivshastra saga, and behave in a manner that enhances the spirit of patriotism.”

This landmark endeavor not only honors the legacy of Chhatrapati Shivaji Maharaj but also represents a powerful symbol of cultural pride and historical resurgence for the people of Maharashtra and all of India.

A Paradigm Shift: Rethinking Physics and Cosmology Due to New Insights into the Universe’s Shape and Size

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Recent findings, as discussed in a Nature Astronomy paper (Ref.1), have asserted with 99% confidence that our universe is closed, challenging the prevailing Standard Model of Cosmology (SMC). Another paper (Ref.2) even presents betting odds of 2000 ∶ 1 against an open, flat, and infinite universe. These revelations expose major cracks in the SMC, highlighting eight significant shortcomings (Ref.3A) that collectively indicate a crisis in cosmology, necessitating a paradigm shift. Major cracks have appeared in the standard model of cosmology.

Physics currently relies on two foundational theories: General Relativity (GR) and Quantum Mechanics (QM). However, these theories are inherently incompatible, resulting in a long-standing conflict between them (Ref.3B). This conflict within physics is openly acknowledged by physicists themselves (Ref.3C).

Subhajit Waugh, a scientist at RRCAT, boldly asserts that the incompatibility between Quantum Mechanics and General Relativity arises from an erroneous model of the universe (4A). He has proposed an alternative model that defines the universe’s exact shape and size (Ref.4B), which experts can explore (Ref.5, 6, 7). Waugh claims that this “expanding (hyper) balloon” model leads to a unification of physics and cosmology, approaching a “theory of everything.”

This paradigm shift hearkens back to Edwin Hubble’s observation that galaxies move away from Earth at speeds proportional to their distance, an idea akin to an expanding balloon universe. Waugh argues that this concept was valid and should not have been abandoned. He posits that the universe’s wall comprises invisible scalar fields (similar to invisible electric and magnetic fields) and particles (excitations/resonances in those fields, as proposed by Quantum Field Theory). Since all matter consists of particles, everything is perpetually confined within the 3D hypersurface of these fields. Waugh regrets that scientists overlooked the fact that both the FLRW metric, foundational to the SMC, and the Minkowski metric, hint at this view of the universe. The temporal aspect of both metrics is akin (implying that the 3D hypersurface moves at velocity c in the fourth dimension), a detail often disregarded. Waugh uses a party balloon analogy to clarify this: as the balloon expands, a point on the wall moves away from the balloon’s center (analogous to the temporal part of FLRW metric), and nearby points on the wall appear to move apart due to the balloon’s expansion, giving rise to Hubble’s law.

Waugh’s critique extends to the concept of a four-dimensional “SpaceTime continuum” (Ref.8), as proposed by Einstein and Minkowski, merging three dimensions of space and one of time into a single 4D entity. This idea leads to a “block universe” view where past, present, and future coexist simultaneously, in contrast to everyday experience and numerous scientific observations. He attributes this mistake to a misinterpretation of imaginary numbers (Ref.9) in the Minkowski-Einstein SpaceTime equation, leading to the omission of one dimension. Correcting these mathematical errors, as argued by Waugh (Ref.10), could usher in a scientific revolution.

Waugh contends that his model meets the three key criteria to challenge established scientific theories and makes testable predictions (Ref.11). He anticipates that the Euclid telescope’s data will confirm a positively curved universe, implying closure and finiteness (Ref.12), thereby shaking the foundations of science.

In summary, Subhajit Waugh’s “expanding (hyper) balloon” model of the universe offers a potential paradigm shift that could unify physics and cosmology, superseding existing theories and challenging the Standard Model of Cosmology.

References

1) Planck evidence for a closed Universe and a possible crisis for cosmology https://www.nature.com/articles/s41550-019-0906-9

2) Curvature tension: Evidence for a closed universe

https://journals.aps.org/prd/abstract/10.1103/PhysRevD.103.L041301

3A) A candid assessment of standard cosmology

https://iopscience.iop.org/article/10.1088/1538-3873/aca51f/meta

3B) Relativity versus quantum mechanics: the battle for the universe

https://www.theguardian.com/news/2015/nov/04/relativity-quantum-mechanics-universe-physicists

3C) World’s largest physics conference in Las Vegas will be grand; but will it be worthwhile?

https://www.einnews.com/pr_news/619040511/world-s-largest-physics-conference-in-las-vegas-will-be-grand-but-will-it-be-worthwhile

4A) RRCAT Physicist Proposes New Theory Unifying General Relativity and Quantum Mechanics

https://www.prnewswire.com/news-releases/rrcat-physicist-proposes-new-theory-unifying-general-relativity-and-quantum-mechanics-301698390.html

4B) We are wrong about the shape and size of our universe: RRCAT Physicist provides a new model of universe.

https://www.einnews.com/pr_news/645279059/we-are-wrong-about-the-shape-and-size-of-our-universe-rrcat-physicist-provides-a-new-model-of-universe

5) Shape and size of our universe: challenging the Standard Model of Cosmology https://www.researchgate.net/publication/371487379_Shape_and_size_of_our_universe_challenging_the_Standard_Model_of_Cosmology

6) Quantum Mechanics and General Relativity are compatible, and have a common origin: the expanding (hyper) balloon universe

https://www.authorea.com/users/497173/articles/578321-quantum-mechanics-and-general-relativity-are-compatible-and-have-a-common-origin-the-expanding-hyper-balloon-universe

7) Is everything we know about the shape and size of our universe, and how it works, wrong?

https://doi.org/10.5281/zenodo.7343171

8) The biggest mistake in Science: Space and Time do not fuse into SpaceTime continuum.

https://www.einnews.com/pr_news/645681233/the-biggest-mistake-in-science-space-and-time-do-not-fuse-into-spacetime-continuum

9) RRCAT Physicist Claims Correct Representation of Imaginary Numbers May Unify General Relativity and Quantum Mechanics

https://finance.yahoo.com/news/rrcat-physicist-claims-correct-representation-202518538.html

10) Science is standing on shaky mathematical pillars, which guarantees a scientific revolution

https://www.einpresswire.com/article/617977207/science-is-standing-on-shaky-mathematical-pillars-which-guarantees-a-scientific-revolution

11) Scientist Mr. Subhajit Waugh Makes Testable and Falsifiable Predictions that Could Shake up Science to the Core

https://markets.businessinsider.com/news/stocks/scientist-mr-subhajit-waugh-makes-testable-and-falsifiable-predictions-that-could-shake-up-science-to-the-core-1032579092

12) Euclid telescope will revolutionize science, overthrow ruling scientific theories, and usher paradigm shift in science.

https://www.einnews.com/pr_news/648067906/euclid-telescope-will-revolutionize-science-overthrow-ruling-scientific-theories-and-usher-paradigm-shift-in-science

Pochettino happy patience paid off as Chelsea beat Fulham

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Pochettino happy patience paid off as Chelsea beat Fulham.

Chelsea boss Mauricio Pochettino described Monday night’s win at Fulham as a “short step” in the right direction.

The Argentine has endured a difficult start to life at Stamford Bridge but was encouraged by the manner of his team’s 2-0 triumph at Craven Cottage, which came courtesy of first-half goals from Mykhailo Mudryk and Armando Broja.

Pochettino said: “It’s a massive job; it’s step-by-step, very short steps. Sometimes, people don’t have patience, but for us, it’s about having it. Even when we weren’t winning.

“It’s important for us to build our confidence and trust in ourselves. 

“The performance was very good. I’m so happy for the players, and in the end, we got what we deserved.”

Pochettino was particularly pleased for Mudryk, who grabbed his first goal for the Blues following his £89million move from Shakhtar Donetsk before having to come off at half-time due to a thigh strain.

He added: “It’s about maturity, adaptation and we need to understand young people as they need time to settle. 

“It’s a massive change to come here, and when you arrive in a team, it’s not easy to settle because, being honest, too many young players arrive to a team that is not solid. It’s not the cherry on the cake. 

“They need to add something to the team to add something important. It is to trust these guys, these young, talented players.”

Meanwhile, the home fans saw their team go back-to-back games without scoring a goal in what Fulham boss Marco Silva labelled as a “sloppy” and “disappointing” performance.

He said: “Our first half was not aggressive enough on and off the ball. We were sloppy in some moments.

“We were too passive the way we reacted to the cross from [Levi] Colwill (for the first goal), and then after that, we were punished by another mistake from ourselves, 30 seconds later.

“It is clear at this level, and against these types of teams, we cannot make the mistakes we made.

“They [Chelsea] were a lot more confident. Our second half was better, but we didn’t score our chances.”

Exploring the AI Revolution in B2B Marketing: Reggie James Spotlighted in Tech Company News Magazine

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Digital Clarity, a leading innovator and provider of marketing consulting and advisory solutions, is excited to announce that its founder, Reggie James, has been prominently featured in the esteemed publication, Tech Company News. The informative article, titled “Learn How AI Is Revolutionizing B2B Marketing,” delves into the profound impact of artificial intelligence (AI) on the landscape of B2B marketing.

In this era of digital transformation, businesses are continuously exploring innovative approaches to elevate their marketing strategies and gain a competitive edge. Authored by Reggie James, who serves as the Chief Operating Officer, Senior Vice President, and Executive Director of DBMM Group, as well as the Founder and Managing Director of Digital Clarity, this article provides a practical guide for senior marketing professionals, CMOs, and C-suite executives on harnessing the potential of AI for B2B organizations.

Milan Apostolovic, Founder and Editor-in-Chief, expressed his enthusiasm about Reggie’s feature, stating, “We are thrilled to see Reggie featured in Tech Company News, discussing the transformative potential of AI in B2B marketing,” said Milan Apostolovic, Founder and Editor-in-Chief. His contribution to exemplifies our commitment at Tech Company News to innovation and thought leadership in the tech sector.”

In the article, Reggie James shares invaluable insights and perspectives drawn from his extensive experience and expertise in the marketing domain. The piece illuminates the advantages, strategies, and real-world applications of AI within the realm of B2B marketing, making it an indispensable resource for professionals striving to stay ahead in this ever-evolving landscape.

Reflecting on the article, Reggie stated, “There is a lot of noise about AI, and it can be hard for CEOs and CMOs to fully get a grip on how to integrate AI into their marketing plans and strategies, so I wanted to start the first in a series of short digestible pieces, that had practical applications on how it could be used in efficient day-to-day marketing.”

Readers can access Reggie James’ comprehensive article on Tech Company News by following this link: Learn How Is AI Revolutionizing B2B Marketing

For further information about Digital Clarity and its contributions to B2B Marketing, please visit digital-clarity.com.

London Dog Lover Launches a Matchmaking App for Rescue Pets

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Tara Hamdi, a passionate animal lover based in London, has introduced a novel initiative called ‘Only Rescues,’ often dubbed the ‘dating app for rescues.’ Her goal with this innovative free app is to assist charities and rehoming shelters in finding loving homes for cats and dogs in need.

The inspiration for ‘Only Rescues’ struck Tara after the loss of her beloved rescue dog, Max, last year. The profound impact of Max’s passing prompted Tara to channel her grief into a project dedicated to helping rescue animals. Consequently, she temporarily set aside her 15-year career as the head of fundraising for various charities to pursue this groundbreaking endeavor.

Only Rescues has already garnered recognition as a finalist in the Great British Entrepreneur Awards for Early Stage Stand Out. The app offers a platform for animal charities and responsible rehoming shelters to upload photos and details of their cats and dogs free of charge. Subsequently, the app facilitates the matchmaking process by pairing available animals with potential owners.

Prospective pet owners seeking a new cat or dog will be prompted to complete a lifestyle quiz when they access the app. This quiz plays a pivotal role in assisting ‘Only Rescues’ in making suitable matches between animals and their future caretakers.

Tara, originally hailing from Bournemouth, expressed her motivation for this endeavor: “My partner and I were broken when our Max died last year. It was then we decided we had to do something for rescue animals and I paused my career of 15 years to concentrate on this.”

While drawing a playful analogy to dating apps, Tara emphasised the importance of ensuring the compatibility of animals and prospective owners. She elaborated, “We have joked that this is similar to a dating app, but it is really important for us that the right animals are matched with the right people and families. This is why we ask potential owners to fill out a 30 second lifestyle quiz when they enter the app. We ask a few questions that determine the right fit for the new owner’s circumstances. For example, we ask whether they have a garden or not. If people don’t have a garden, then they might not see dogs like Great Danes on their list of potential matches,”

‘Only Rescues’ operates on a completely free model for both rehoming partners and potential owners. Tara is actively encouraging charities and rehoming shelters interested in showcasing their rescues to reach out to the team via email at [email protected].

With an estimated 1.7 million dogs and cats awaiting rehoming in the UK, ‘Only Rescues’ aspires to play a vital role in reducing this number, ensuring that countless animals find loving homes where they belong.