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Surge in Preloved Luxury Sales Defies Online Retail Downturn

Despite the CBI reporting a significant downturn in online retail sales volume – the most substantial drop since 2009 – not all retailers are experiencing this decline. Amidst rising interest rates and the cost-of-living crisis, consumers are gravitating towards pre-loved luxury items for their Christmas shopping, offering an affordable alternative to new high-end purchases.

One such retailer thriving in this environment is S&R Jewellers, the online arm of Suttons and Robertsons. They specialise in pre-owned luxury jewellery and watches, offering them at substantially lower prices compared to new items. This approach has led to a 90% increase in their sales for 2023, and they anticipate further growth with their Black Friday sale featuring discounts up to 50%.

Jim Tannahill, Managing Director, said: “The cost-of-living crisis doesn’t stop people wanting to spend on luxury items, but we are seeing a huge increase in people turning to pre-loved jewellery and watches as they offer significant savings off of new retail prices.”

S&R Jewellers’ ever-changing inventory includes popular brands like Tiffany, Cartier, Bvlgari, and Rolex. While they can’t guarantee specific items, their focus remains on stocking high-demand items like Cartier love bangles and sought-after Tiffany pieces. They boast one of the UK’s largest collections of pre-owned Tiffany jewellery.

For those interested in selling their luxury items, S&R Jewellers also purchases pre-owned jewellery, promising competitive prices for suitable pieces.

Discover more about buying or selling pre-owned luxury items at sandrjewellers.com.

UK’s Independent Merchants Struggling in the Face of Corporate and Digital Competition

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In-depth Analysis: The Declining Role of Small Retailers in Local Economies

By Elvijs Plugis, Chief Marketing Officer at Grozeo for the UK

Once the backbone of local economies in the UK, independent merchants are now confronting an existential crisis, battling against corporate retail powerhouses and evolving consumer habits.

Digital Giants’ Dominance

The emergence of e-commerce giants has profoundly transformed UK retail, with their vast resources and online convenience drawing customers away from small independent merchants. These smaller businesses find it increasingly difficult to compete on price and variety, compounded by the rise in online shopping preferences favouring quick delivery and hassle-free returns.

Mounting Economic Pressures

Besides competing with large corporations, independent merchants face soaring rents, operational expenses, and regulatory burdens, making it difficult for these small businesses to thrive. Economic downturns have only exacerbated these issues, leading many to the verge of shutting down.

The Community Impact

The decline in the number of independent merchants affects not just the business owners but the entire local communities. These businesses traditionally form the social and economic fabric of neighbourhoods, and their disappearance leads to a loss of uniqueness in local areas.

Opportunities in E-Commerce

Although the rise of e-commerce has posed significant challenges, it also provides a lifeline. Independent merchants can harness the power of the internet, using tools like free e-commerce website builders to reach a broader audience, potentially offsetting the challenges posed by retail giants.

Consumer Trends

While modern consumers tend to prioritise convenience and pricing, there is still a market segment that appreciates the distinctiveness and quality offered by independent merchants. This presents a unique opportunity for these businesses to stand out in the market.

Stories of Adaptation

A notable example is the House of Spells in London, which has successfully carved a niche in retail by offering unique products and experiences. This story of adaptation is replicated by numerous small merchants across the UK, showing that success is still attainable amidst tough competition.

Strategies for Survival

Digital marketing presents a significant opportunity for supporting independent merchants. Collaborations, engaging with local communities, and partnerships with companies like Grozeo UK can provide the necessary resources and expertise for these businesses to transition into the digital world, like creating a free website.

Redefining Support for Merchants

Organisations like Grozeo are actively redefining how support is extended to small businesses. Their innovative approaches focus on empowering these businesses with digital tools and knowledge, aiming to preserve the diversity and vibrancy of local retail landscapes.

The Importance of Collective Efforts

The reduction in independent merchants represents a loss for the entire community. Utilising digital tools and innovative marketing strategies is essential for creating a retail ecosystem where independent merchants can not only survive but also thrive.

In our role as digital marketing enthusiasts and local business supporters, we must take proactive steps. Together, we can ensure that independent merchants remain a vibrant part of our communities for years to come.

Adored Earth Triumphs with Community Contribution Award at Clean & Tidy Home Show

Adored Earth, the eco-conscious laundry company, has recently announced their triumph in receiving the prestigious Contribution to the Community Award at the Clean & Tidy Home Show in London. Established just over a year ago, this accolade is a testament to the tireless efforts of the Adored Earth team.

From their base in Leeds, Adored Earth has taken a comprehensive approach, not just in retailing eco-friendly laundry products but also in actively improving their local community. This includes participating in Litter Free Leeds’ litter picking campaigns, planting trees, and sowing seeds. Their dedication extends to organizing community and beach cleaning events throughout the UK, an effort that earned them this esteemed community award.

The company also achieved a top-six placement in the Cleaning Product of the Year category for their revolutionary Eco-Ergent laundry detergent sheets. These sheets are an eco-friendly and highly efficient alternative to traditional laundry detergents, made from biodegradable materials.

Sal Poyser, Co-founder of Adored Earth, commented: “Winning Contribution to the Community shows our hard work is paying off. We don’t just want to sell eco-products, we want to inspire true change. Our litter picks and tree planting events here in Leeds bring people together to make a real difference, one step at a time.”

To commemorate their success and encourage wider community participation in local clean-up efforts, the brand is launching a special offer for new subscribers for the next month. New customers can enjoy a 20% discount on their first pack of Eco-Ergent sheets and the opportunity to win a variety of free items, including a litter picker and litter picking hoop. This offer can be accessed using the code CTHS72! on their website www.adored.earth.

Adored Earth is continuing to organize community events across the UK and welcomes anyone interested in joining their future litter picks. They invite all who are passionate about making a difference to take part, underscoring the belief that collective minor efforts can lead to substantial change.

Let’s collaborate to enhance the cleanliness and sustainability of our communities and our planet.

Karaca, Türkiye’s Premier Home and Lifestyle Brand, Bolsters UK Footprint

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Karaca, a storied brand with a 50-year legacy, proudly unveils its second UK establishment at Westfield London, Europe’s largest shopping mall, following the acclaimed launch of its first store in Islington Square, a key shopping hub in the UK capital.

Karaca, a trailblazer in the Turkish home and lifestyle arena for five decades, is elated to announce its newest UK store opening at Westfield London, the largest shopping centre in Europe. This development is a pivotal element in Karaca’s global growth plan, stemming from the success of its first London venture in Islington Square.

Established in 1973, Karaca has grown into a renowned name in Türkiye, boasting a comprehensive portfolio of over 28,000 products. The brand has been a game-changer in the home and lifestyle industry, offering innovative, quality products spanning kitchen necessities, tableware, compact household appliances, and sophisticated home decor. Its Fine Pearl Collection, the only dinner set worldwide made from genuine pearls, underscores Karaca’s dedication to superior design and craftsmanship.

Global Market Expansion Begins with UK Investment


Karaca’s global presence extends to 48 countries, with 305 retail outlets and over 2,000 points of sale, evidencing its longstanding reputation and popularity. The brand’s foray into the UK market signifies a strategic effort to fortify its position as a global industry leader.

Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”

Enhancing UK-Türkiye Trade Relations for Future Economic Partnerships


Karaca’s expansion in the UK is in line with the burgeoning trade relations between the United Kingdom and Türkiye. The UK government recently called for contributions to establish a new, updated free trade agreement (FTA) with Türkiye, intended to replace the current, outdated agreement based on 1990s provisions and limited to goods trading.

The new FTA is anticipated to be broader, encompassing sectors such as technical and digital services, technology, thereby addressing the demands of the 21st-century economy. The increasing trade volume, reaching £26 billion in the 12 months leading up to June 2023, highlights Türkiye’s significance as a top 20 trading partner for the UK.

Karaca’s UK market expansion reflects this growing economic relationship. The revised FTA is expected to open new opportunities for Turkish companies in London and across the UK, fostering a vibrant business environment and promoting cultural exchange.

Contact: Yasin Erdurmuş, [email protected]

About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates internationally with nearly 3,500 employees. It amalgamates an array of over 140 product categories, from avant-garde dinnerware to advanced home appliances, under its flagship brand.

City of London Police Christmas crime prevention plan unwrapped

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The City of London Police is stepping into Christmas with a comprehensive policing plan to combat crime.

The prevention of violence against women and girls is at the forefront of the City of London Police’s Christmas message, ahead of the busiest festive period since the global pandemic.

With thousands of revellers expected to celebrate in the Square Mile, officers have carried out blind ‘Ask for Angela’ testing in licenced premises across the city.

‘Ask for Angela’ is an initiative that provides people with a phrase to use to get help from staff if they feel unsafe or uncomfortable in bars and clubs.

Of the random licensed venues tested, 72 percent passed the test. The bar staff recognised the code word when our female plain-clothed officer asked for “Angela”, leading to welfare checks and advice from staff and management.

The force’s licencing team is offering staff at the venues that failed the test training sessions to increase their skills, knowledge and confidence in identifying vulnerability and making appropriate interventions.

Safety initiatives

A number of safety initiatives, aimed at keeping women safe, will be running through the Christmas period and into the New Year, including:

  • ‘Walk and Talk’ scheme, where women visiting, working or living in the City of London can ‘Walk and Talk’ with an officer, to share their thoughts on safety and on areas which they have concerns about.
  • Spiking training workshops for licensed premises staff on what to do if someone reports a drink spiking. Also officers will have test kits on certain nights so anyone concerned can have their drink tested.
  • Initiatives aimed at getting people home safely, including clamping down on unlicensed minicabs and a taxi marshalling service at Liverpool Street station.
  • A night safety hub at St Botolph’s church hall, in partnership with EC Bid. People can use the hub as a safe haven and get any medical assistance they may need.

Cycle team

The City of London Police’s cycle team is a new addition to the force’s increased presence this Christmas to help patrol the city’s streets over the festive period.

The cycle response unit is highly visible, approachable and able to quickly get through areas inaccessible to vehicles and will help to deter and detect criminals, as well as provide visible reassurance to the public.

Project Servator and counter terrorist officers will be using overt and covert tactics to keep people safe at Christmas markets and large gatherings.

Tackling violence against women

City of London Police temporary commissioner Pete O’Doherty said: “Over the festive season, we’re expecting a large number of visitors coming into the Square Mile to enjoy everything it has to offer. Our dedicated teams will be out in force across the city, working to a zero tolerance of criminal behaviour and ready to help wherever needed.

“We’re committed to tackling violence against women and girls, it will not be tolerated and it is not acceptable.  We want you to know that we are doing all we can to make you feel safe.

“Women and girls shouldn’t have to avoid certain areas, or have the fear of being abused or harassed when they’re out. We are encouraging all men to challenge their friends and colleagues who may have crossed the line and help make women feel safer.”

In its role as the National Lead Force for Fraud, the City of London Police is also warning consumers to be vigilant when shopping for an online bargain in the Black Friday sales and during the Christmas period.

As consumers search online for bargains and gifts for loved ones, fraudsters are seeing this as an opportunity to trick people with the promise of great deals and big cash savings.

The sad reality is there will also be tens of thousands of people across the UK whose Christmas will be damaged, and in some cases destroyed, after discovering they have fallen foul of heartless criminals who specialise in tricking internet users with the promise of great online deals and big cash savings.

Tackling fraud

Temporary commissioner Pete O’Doherty added: “The run-up to Christmas is a prime time for fraudsters and we are determined to stop them taking money from hard-working people.

“To stop fraudsters in their tracks, be cautious of where and from whom you’re buying, especially if it is technology at a reduced price.

“Follow our simple advice so that your presents can be enjoyed by friends and family and not lost to fraudsters, and if you think you have been a victim of online shopping fraud, report it to Action Fraud.”

The larger footfall will increase the opportunities for criminals to target people’s property. The force’s phone snatching operation has led to the crime being cut in half and the robust approach will continue during the festive period. Bags and coats left unattended at Christmas gatherings also give rise to expensive personal belongings being stolen.

Proactive

Chair of the City of London Corporation’s Police Authority Board, James Thomson said: “The safety and security of visitors, residents and workers in the Square Mile is our number one priority.

“The festive season is a busy time for our nighttime economy, and we want everyone to enjoy their time in the Square Mile in the run up to the festive season.

“Nobody should be made to feel unsafe, and the City of London Police have been very proactive and innovative in their safety initiatives in keeping crime low in the Square Mile.

“There may be reduced availability of black cabs in the City due to restrictions in certain areas including Bank and Bishopsgate. A taxi marshalling scheme at Liverpool Street Station will be in operation during peak times but we are encouraging people to plan their journey home at the end of the evening.”

Helena Christensen helps to drive 50% sales growth at luxury lingerie brand Coco de Mer

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Helena Christensen has helped to drive 50% sales growth at luxury lingerie brand Coco de Mer.

The supermodel posed for lingerie campaigns during lockdown and has now gone behind the camera for a new collaboration.

Coco de Mer CEO and owner Lucy Litwack said high profile collaborations with celebrities such as Christensen and Pamela Anderson and institutions as diverse as the Victoria & Albert Museum, Playboy and even Sotheby’s auction house have powered Coco’s growth in recent years.

She spoke about business success with Coco de Mer on the Retales Podcast from Brightpearl by Sage which features unique and captivating stories of ecommerce retailers.

Coco de Mer is profitable and over the last three years online sales have risen by 50%, the wholesale division has grown fivefold and there has been a 45% increase in international stockists.

She said: “We have worked with Helena for three years and she was a customer of ours long before that.

“We did our first campaign with her in lockdown, called The Ultimate Female Gaze, where she acted as model, photographer and art director, shooting herself at home, because no one could travel at the time.

“We did a post-Covid campaign with her which was much more glamorous because suddenly everyone wanted to dress up after not being able to.

“Helena is a renowned photographer as well as supermodel and she has shot our new campaign with Charli Howard, our current ambassador. I loved the concept of passing the torch between Helena and Charli – it’s a real journey of female empowerment.”

Litwack said the luxury lingerie and erotica industry boomed during Covid lockdowns as consumers discovered how self love and sensual pleasure could aid mental well-being.

She said: “The pandemic empowered women in particular to prioritise their pleasure and to focus on self care. Now we are coming out of that period, yet pleasure is becoming a much more regular part of self-care, as you see with sexual wellness sitting within the beauty sector in shops and sites much more.”

Half of Coco de Mer’s sales come through its website and half through wholesalers such as Selfridges.

With lingerie sets at Coco de Mer costing more than £250, managing stock effectively is crucial in maintaining profitability. 

Litwack has automated a lot of the stock control with new software and she said she is constantly analysing the business to make the buying side as efficient as possible.

Earlier this year, Coco de Mer’s switched to a digital first global strategy – moving its head office from Seven Dials in Covent Garden to a new space in Primrose Hill, North London, where wholesale operations, VIP appointments and bespoke fittings are hosted.

Litwack said that sustainability has really changed the lingerie industry in recent years.

Speaking to the Retales podcast, she said: “Sustainability has played a key role in shifting and improving the design process. We are using more organic materials and recycled fabrics and this year we were awarded the Butterfly Mark by Positive Luxury.”

Litwack – who created David Beckham’s first underwear range earlier in her career – has spent her entire career in lingerie.

She explained: “I just couldn’t ever leave. Lingerie is a way to redefine sexuality on our own terms as women. It’s literally the one item that you wear that no one else has to see. 

“I loved this story from a surgeon who said to me: ‘Whenever I’ve got a really serious surgery to perform, I will always wear my best lingerie under my scrubs and it just gives me that secret power and confidence that I feel like I can do and achieve anything.’”

Litwack, who won silver for the International Women’s Award at the National Business Women’s Awards last week, led a management buy-out of Coco de Mer six years ago from previous owners Lovehoney and heads up an all-female team.

She said: “I was just so passionate about it and I felt like it had always punched above its weight but was yet to realise its full potential as a global luxury brand focused on female pleasure.”

She is critical of digital publishing giants such as Meta which will not allow Coco de Mer to celebrate female pleasure by advertising on either Facebook or Instagram.

She said: “Our current customers are our strongest ambassadors when it comes to attracting new customers.”

London’s Hospitality Industry Partners with Orbis for Trachoma Awareness on World Toilet Day

Orbis, an international charity focused on preventing avoidable blindness, is taking an innovative approach this winter by promoting toilet selfies. Launching on World Toilet Day (19th November), the campaign, in collaboration with London’s hospitality venues, aims to raise awareness and combat trachoma, an eye disease responsible for visual impairment or blindness in 1.9 million people worldwide.

The #TrachomaToiletSelfie challenge, a unique initiative by Orbis, invites London residents to take a selfie with a difference – in the toilet. Participating locations are enhancing their restroom mirrors with special selfie stickers that encourage reflection and action. Sharing these selfies on social media with the campaign hashtag helps elevate awareness about trachoma, an infectious eye disease preventable through antibiotics, education in hygiene, and access to clean water and sanitation.

Despite being eradicated from most advanced nations over five decades ago, trachoma still endangers the vision of over 115 million people globally. The disease thrives in areas lacking proper sanitation. This year, Orbis celebrated the distribution of their 100 millionth antibiotic dose in Ethiopia, aimed at combating trachoma. However, the threat of trachoma persists until equal access to clean water and sanitation is a reality for all.

The campaign aligns with the UN’s Sustainable Development Goal 6, striving for universal sanitation and hygiene by 2030, coinciding with the WHO’s target for eradicating trachoma globally.

Orbis’s #TrachomaToiletSelfie challenge highlights the 64 million people at risk in Ethiopia due to trachoma in areas without proper sanitation facilities. The campaign also sheds light on the disproportionate impact of trachoma on women and girls, particularly in low- and middle-income countries.

Orbis’s role extends to collaborating with local entities for hygiene and eye care education, training community health workers in trachoma detection and referral, conducting surgeries, and working with organisations that install clean water systems and build toilets.

On World Toilet Day, a day for confronting sanitation challenges worldwide, Orbis reminds us of the potential for change, even through something as simple as a selfie.

Londoners, it’s time to capture, nominate, and contribute to the battle against trachoma!

Nominate a Friend! The campaign encourages participants to nominate three friends, utilising social media’s influence to further spread the word.

Envisioning a Trachoma-Free World Orbis is committed to eliminating trachoma by 2030. Participate in the #TrachomaToiletSelfie challenge and aid in realising this goal.

For more information about the campaign, Orbis’s initiatives, and how to get involved, please visit https://gbr.orbis.org/en/trachoma-toilet-selfie

Unveiling the 2023 Pet and Animal Care Award Winners: Champions of Innovation and Animal Welfare Excellence

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Business Awards UK is thrilled to present the esteemed winners and finalists of the 2023 Pet and Animal Care Awards. This esteemed event salutes the leaders in the pet and animal care industry, celebrating their enthusiasm, innovative spirit, and unwavering dedication. This year’s recipients have distinguished themselves with cutting-edge technological advancements in veterinary care and meaningful initiatives that prioritise the well-being of our pets, thus embodying the pinnacle of excellence.

2023 Pet and Animal Care Awards Winners

● PawSquad – Innovative Animal Health Technology
● VETPASS – Outstanding Pet Care App
● Stellar Vets – Outstanding Veterinary Clinic
● Ria Cohen Family Law – Most Positive Community Impact
● Four Paws Walking and Training Ltd – Exceptional Pet Trainer, Outstanding Animal Behaviourist
● Muddy Buddyz – Best Mobile Dog Groomer
● Little Paws Microchipping & Ultrasounds – Best Mobile Animal Care Provider
● The Pawfect Pad – Best Dog Kennels / Home Boarding
● Sausage Stays – Best Pet-Friendly Hotel
● Breedera – Exceptional Pet and Animal Technology
● Pet Impact – Most Eco-Friendly Pet Product

2023 Pet and Animal Care Awards Finalists

● Piggie Parcels – Innovative Animal Health Technology, Most Eco-Friendly Pet Product
● PawSquad – Outstanding Pet Care App, Outstanding Veterinary Clinic
● VETPASS – Exceptional Pet and Animal Technology
● Muddy Buddyz – Best Mobile Animal Care Provider
● Breedera – Innovative Animal Health Technology, Outstanding Pet Care App
● Brookbarn Dog Boarding – Best Dog Kennels / Home Boarding, Most Positive Community Impact
● Scooby Doos – Best Mobile Dog Groomer

The awardees of this year have not just raised the bar in the industry but also showcased their devotion to the betterment of animal welfare, ecological responsibility, and cutting-edge solutions. From the commitment of Stellar Vets to provide top-tier care at reasonable prices to Breedera’s innovative approach to simplifying the administrative tasks of breeders, these companies are leading the charge in advancing the pet and animal care sector. As we conclude this year’s ceremony, we look forward to the innovative strides and progress these leaders will introduce in the forthcoming year.

Launch of Flare App for Student Safety Receives Backing from UK Student Unions and Groups

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The Cambridge University-founded startup, CAUSE, proudly announces the launch of Flare, their first digital application designed as an emergency SOS tool for students. Flare, an app facilitating rapid emergency messaging to trusted contacts, is a creation of a dynamic team of King’s College, Cambridge graduates.

Flare is designed to enhance safety in campus environments, allowing users to effortlessly send urgent messages to their loved ones. The app’s intuitive design lets users trigger an emergency notification to a predetermined contact with just a single tap on the phone’s lock screen, positioning Flare as an essential safety tool for students.

The app’s introduction has garnered significant support from student unions and groups across the UK, aligning with their shared vision for a safer and more inclusive campus. These groups form the core of Flare’s Advisory Board, focusing on advocating for student safety throughout the UK.

Among the early adopters is Trinity College Students’ Union (TCSU) at Cambridge University. TCSU President Naomi Vince commented, “Student safety on nights out is one of the biggest concerns for University Students’ Unions. Enjoying nightlife is a staple of the university student experience and with Flare, safety is made a priority so students can go out and have fun worry-free. Supporting a platform that helps our students was an obvious decision.”

Students Against Sexual Harassment and Assault (SASHA) at the University of Leeds is also a founding partner with Flare. SASHA Secretary Kay Corbin said, “SASHA is incredibly excited to begin working with Flare, a company whose remarkable dedication to enhancing personal safety perfectly complements our mission. This partnership represents a pivotal moment for us, as it strengthens our ability to serve and protect our student community. Flare’s innovative solutions and proactive approach align seamlessly with our commitment to student support. We are confident that this collaboration will help us foster a culture of safety and well-being within the student community, setting new standards for student security.”

Gabriel Brown, CEO and Co-Founder of CAUSE, spoke about the app’s partnerships: “Flare isn’t just an app; it’s a movement that is all about creating safer communities. We’re thrilled to see the positive response from the student community and we are committed to continuously enhancing Flare to champion safety in university communities.”

Supporting the launch of Flare is a growing list of partnerships with youth and community-led organisations, including:

  • Trinity College Students’ Union, University of Cambridge
  • Royal Academy of Music Students’ Union, University of London
  • It Happens Here, King’s College London
  • Labour and Co-operative Society, King’s College London
  • Environmental Society, Imperial College London
  • Labour and Co-operative Society, University College London
  • Students for Global Health, University College London
  • Sexpression, University of Birmingham
  • Students Against Sexual Harassment and Assault (SASHA), University of Leeds
  • Vegetarian and Vegan Society, University of Liverpool
  • Enactus Society, University of York
  • Amnesty International Society, Roehampton University
  • Skin For All
  • Groundswell Project UK

Bermondsey change consultancy celebrates 15 years in business

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AKD Solutions, the black-owned organisational change consultancy based in South Bermondsey, is today celebrating 15 years in business.

Originally founded as a small London-based change firm, today AKD has 40 employees and partners with offices in London and Lagos.

It helps a diverse set of businesses from Sport England to Manchester Airport Group with organisational change programmes that cover leadership development, equality, diversity and inclusion and cultural transformation.

Proud to practise what they preach, the company has a very diverse workforce.

Paint the world orange

The goal for the next 15 years is to ‘paint the world orange’ – bringing their services and distinctive brand to the world and evolving into a multinational, multi-lingual organisation, with global partners who are aligned to their beliefs about how difficult conversations can lead to organisational change and brilliance.

Over the last 15 years, the team has worked with companies on important change programmes including with global logistics firm DB Schenker – where AKD implemented a programme, “We are Schenker”.

It was its first global project, with its proprietary learning solution being used by 72,000 employees across the world. AKD facilitated a training programme which was rolled out worldwide to great acclaim.

Another moment of pride was working on the #TellYourStory campaign, where AKD was commissioned by UK Sport, Sport England, Sport Wales, Sport Scotland and Sport Northern Ireland to undertake a comprehensive research looking at Race, Racism and Sport. The company spoke to 325 people, including participants, coaches, volunteers and parents about their lived experiences and created a highly influential report – #TellYourStory.

Celebrate the strides

CEO Akin Thomas said: “It’s important to stop and take a moment to celebrate the strides we’ve made over the last decade and a half – our work impacts businesses and the community. We’ve grown in terms of the services we offer and the expertise that we’ve developed and share with our clients. We also developed a capacity for complex and ambitious challenges.

“The rapid expansion of tech in learning is one of the greatest changes we’ve noticed. In my opinion it should enhance learning, not define it. Too often the opposite is true. Industry has embraced the need for greater diversity and inclusion even when governments have actively tried to undermine fairness. More people are now willing to ‘lean in’ to race and have hard conversations, and are more intentional to commit to change.”