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Hurd & Co’s 2024 UK Training Academy: Empowering Crafters to Turn Hobby into Business

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Hurd & Co, the esteemed business based in Somerset and celebrated for its craft industry achievements, is excited to announce the 2024 launch of its UK Training Academy. This pioneering online platform is specially devised for home-based crafters aspiring to convert their pastime into a profitable business.

The company’s rise from a modest table-top knitting hobby in Somerset to a multi-award-winning entity is a testament to the founder’s devotion to the craft world. The academy, accessible on the Skool online platform, comprises three detailed courses: “How to Start,” “Stand Out,” and “Sell at Your First or Next Craft Fair,” offering a complete “business in a box” approach.

The academy’s curriculum includes 12 well-structured modules per course, expertly crafted to assist participants in every phase of launching and maintaining a prosperous craft business. It has earned an official endorsement from the Rural Living Show in Taunton, affirming its dedication to craft excellence.

Dawn Hurd, the inspiration behind Hurd & Co, has a remarkable story of overcoming adversity. Transitioning from the fitness and health sector to crafts in 2009 due to personal challenges, including 8 miscarriages, Dawn invested around £18,000 in coaching from Big Business Events. This investment turned her business around from incurring losses at craft fairs to earning four-figure sums at prestigious events, such as the 2019 Pure London Fashion Show’s United Nations installation.

The UK Training Academy is Dawn’s way of sharing her success formula with upcoming craft entrepreneurs. The academy is a reflection of Hurd & Co’s nature-inspired and community-focused ethos.

Moreover, Hurd & Co has launched “Sit and Knit,” a weekly, free community group conducted both offline and online, aimed at fostering creativity, bonding, and addressing loneliness among the elderly.

Committed to social responsibility, Hurd & Co donates 5% of profits from each adult scarf sale to Age UK Somerset. The company is also an active participant in the sustainable wool campaign, supported by King Charles III.

Dawn Hurd remarks, “Empowering individuals go beyond where they are currently to generate an income, turn hobbies into profitable enterprises is a daily passion of mine.”

For more information on joining Sit & Knit, the online masterclasses, or the upcoming Training Academy, please visit www.hurdandco.com. Join us in unleashing the transformative power of creativity and community.

British Agency Introduces Groundbreaking Naming Strategy for Brands

A revolutionary naming strategy that could reshape the future of brand naming has been introduced by a British branding agency.

A company’s name is more than just a convenient moniker; it has the power to define and influence its culture and future, either positively or adversely. Choosing the right name for a company, brand, product, or institution is a nuanced task. How do you ensure the selected name will foster long-term growth and meaningful customer relationships? Should you rely solely on instinct?

Revolutionary Approach

Paul Vinogradoff, a brand consultant at Fruiting League, has formulated a unique approach to naming evaluation. This method involves an in-depth analysis of a name’s phonemic weight and semantic resonance, leading to a comprehensive scorecard and an overall ‘Brand Growth Potential‘ evaluation.

Language, with its millennia of evolution, is layered with meaning. The agency contends that a name is as critical as it is functional. The structure of a name can provide key insights into brand performance, and in cases of underperformance, a name change, partial or complete, might be necessary.

Illustrative Case Study

A recent project undertaken by Fruiting League involved the rebranding of a Norwegian hospital and emergency software company, previously named CSAM, to Omda. “’Omda’ signifies ‘if then’ in Norwegian, reflecting the core principle of computer programming which is central to their products,” Kershen Teo, Fruiting League’s creative director, describes. Paul Vinogradoff expounds on the phonemic analysis:

The element ‘Om’ is revered in many Eastern philosophies, symbolising a universal connection or healing. In Latin, omni indicates totality, while in Greek, omphalos represents the navel, a symbol of life’s beginning and connection. The ‘om’ sound encapsulates a variety of meanings, including generative power, eternity, fulfilment, and unity.

‘Da’ resonates positively in numerous languages, signifying patriarchal strength and grandeur. Names that resonate with deeply rooted positive meanings across languages, particularly when aligned with the industry or product, create a naturally appealing and valuable identity.

The rebranding invigorated the company and was met with enthusiasm from customers. Additionally, it led to an unprecedented interest from companies looking to be acquired by Omda.

Identifying Potential and Supporting Struggling Brands

In today’s economic landscape, identifying brands with potential and aiding those that are underperforming is essential. Fruiting League’s methodology accurately predicts a brand’s growth trajectory based on its name. They encourage entities curious about this unique approach to brand name phonemic analysis to contact them for insights into their market positioning.

With a combined 50 years in branding and a deep understanding of a range of languages, Paul Vinogradoff and Kershen Teo have developed a distinctive approach to leverage the phonemic properties of ancient and contemporary languages to foster success and growth.

Dash Couriers Introduces Innovative All-Electric Parcel Delivery Service

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Celebrating a significant milestone, Dash Couriers Wiltshire LTD, a leading logistics firm with 25 years of business experience, is excited to announce the launch of Dash Parcel – a pioneering 100% electric parcel delivery service. This initiative showcases Dash Couriers’ deep commitment to environmental sustainability, continuous innovation, and superior customer service.

Founded in 2020 by the enterprising husband-and-wife team Darren and Shani Moore, Dash Couriers has experienced remarkable growth in its three-year journey. Starting as van drivers, the Moores’ dedication and insights propelled the company forward, with a breakthrough contract with Amazon six months into operations, setting the stage for future successes.

Boasting a combined 50 years of business acumen, including a previous venture in the motor trade, the Moores turned their vision for a logistics enterprise into a thriving business. Their story is a testament to resilience, determination, and a relentless pursuit of excellence.

Despite personal and professional challenges during the COVID-19 lockdown in 2020, the Moores persevered. Shani’s personal challenges, balancing roles as a wife, mother, and caregiver, fuelled her drive. The couple’s exposure to driver mistreatment in the logistics sector motivated them to create a company centred around employee welfare.

Through self-education and a deep passion for their work, the Moores led Dash Couriers to distribute over 10 million parcels nationwide. The company’s focus on employee welfare, community involvement, and rapid growth has led to a robust team of 60 drivers, a fleet of 50 vehicles, and securing five significant contracts.

Recently, Dash Couriers invested £500,000 in 10 electric vehicles, culminating in the launch of Dash Parcel. This eco-friendly service focuses on sustainable deliveries within London and SN postcodes, offering both business and consumer parcel delivery with guaranteed next-day and same-day options. With ambitious expansion plans for 2024, Dash Couriers aims to extend its network across the UK.

Darren Moore, Managing Director of Dash Couriers, stated, “We firmly believe in the correlation between driver welfare and customer satisfaction. By respecting and empowering our team, Dash Couriers has built a business model that thrives on exceptional service. Listening to customer feedback on how we can sustainably operate and adhering to personal passion has been at the core of our success.”

Dash Couriers invites individuals and businesses to experience the future of eco-friendly deliveries. For more information or to discuss your delivery needs, contact Dash Parcel at [email protected] and join the movement towards a greener, more efficient future.

Surprising Revelation: Suburban Housewife’s Leap from Conservative Roots to Adult Film Stardom

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Alyssia Vera, aged 34 and living the life of a suburban housewife, has disclosed a startling aspect of her life that contrasts sharply with her serene exterior. Raised in a devout Catholic family on an expansive 1,800-acre farm in a quaint rural town in Kansas, Alyssia’s traditional upbringing saw a dramatic shift when she married her true love.

In a candid interview with Jam Press, Alyssia recounted her transition from a conservative background, where sex was a taboo topic, to exploring her adventurous side within her marriage. Her journey began in a conventional monogamous relationship but evolved when her husband shared his fantasy of seeing her with other men.

Despite her conservative roots, Alyssia embraced this idea and took an unexpected path into the adult entertainment industry, aiming to fulfil her husband’s wishes. Her search for opportunities led her to Tinder, where she found an unusual job advertisement that offered significant pay for filming adult scenes.

Alyssia now discreetly earns an impressive annual income of over $300,000 from her secret career, keeping her neighbours in the dark. She adeptly juggles her dual life, retaining a conservative image in her everyday appearance, often seen in yoga pants and modest attire.

Her husband plays a significant role in her new career, providing support in both planning and filming content. Alyssia highlights the positive changes this has brought to their relationship, underscoring the passion and eroticism that flourished with her partner’s steadfast support.

Looking ahead, Alyssia aspires to revive her singing aspirations and independently release country music. She also hopes to start a family, expressing her appreciation for the new dimensions of love and intimacy discovered in her marriage.

For media enquiries or interviews, please contact Joseph Vaughan at [email protected].

Lion Trust Awarded as Singapore’s Premier Private Equity Service Provider

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Lion Trust, a vanguard in the investment sector, recently received the prestigious Best Private Equity Service Provider award in Singapore. This honour is a recognition of the firm’s efforts to make sophisticated investment opportunities accessible to a wider audience, traditionally limited to institutional and high net worth investors.

The award highlights Lion Trust’s role in altering the investment sphere, enabling all investors, regardless of their portfolio size, to take advantage of unique and high-value investment opportunities.

James Grosvenor, CEO of Lion Trust, shared his thoughts on the accolade, remarking, “We are delighted to be the recipients of such a coveted award. This recognition is a testament to our unwavering commitment to providing retail investors with access to opportunities that are typically exclusive to institutional and high-net-worth investors. At Lion Trust, we firmly believe that every investor deserves the best information to make money, and we are dedicated to serving the retail market, ensuring that even investors without a million dollars to spare can benefit from our expertise.”

With Grosvenor at its forefront, Lion Trust has established itself as a prominent international investment firm, headquartered in Singapore and boasting a network of offices and resources worldwide. The firm’s global strategy reflects its mission to enable investors to flourish in the ever-changing financial environment.

Grosvenor added, “Lion Trust is not just a financial services provider; it’s a commitment to excellence and inclusivity in the world of investments. Our global presence allows us to extend our reach and resources, ensuring that investors around the world can benefit from our cutting-edge services.”

Lion Trust’s receipt of the Best Private Equity Service Provider award reinforces its position as an industry leader and highlights its commitment to providing top-tier services to investors globally. As Lion Trust continues to evolve, it remains focused on innovation, inclusivity, and delivering superior value to its clients.

Make Believe Unveils ‘Mums Mean Business’ Campaign to Empower Mothers with Entrepreneurial Ambitions

In an inspiring move, Make Believe, the UK’s rapidly expanding extra-curricular franchise, has launched a novel campaign aimed at motivating mothers to re-enter the workforce. The ‘Mums Mean Business’ initiative is designed to help mothers balance professional aspirations with family responsibilities by establishing their own flexible theatre school businesses.

This month marks the beginning of Make Believe’s new support scheme, ‘Mums Mean Business’, aimed at aiding mothers in re-establishing their careers in a manner that aligns with their familial commitments and personal ambitions. The scheme offers guidance to prospective franchisees, assisting them in choosing a location, recruiting skilled teachers to captivate and maximise children’s potential, and attracting students through targeted marketing support and business advice.

The initiative spotlights four mothers who have bravely ventured into running their own theatre schools. These women manage performing arts groups in various locations, including Barking, Highgate, Ware, Harlow, and others, joining Make Believe’s extensive UK network.

Joel Kern, the founder and managing director of Make Believe, expressed his pride in the endeavour, stating: “We’re so proud of everyone who decides to take the chance to create their own performing art schools and run their own business, and that includes our four ambassadors; Kat, Emma, Sally and Wahida. Launching our Mums Mean Business scheme will hopefully help us to empower and support hundreds more mums that want to work again after having children or create a business that works for them but still allows them to be there for every important moment in their families’ lives. There’s a huge network of support to help anyone considering starting a Make Believe business as well as creating a business that makes such a huge difference in childrens’ lives and teaches them skills for life.”

He further added, “Make Believe has grown to the size that it is thanks to the hard work and dedication of the mums involved, and we can’t wait to welcome more into the family.”

Ibiza Calm: Transforming Lives in the Heart of Ibiza with Exceptional Addiction and Mental Health Care

Ibiza, typically associated with its radiant beaches and dynamic party scene, also harbours a remarkable facility – Ibiza Calm. This cutting-edge centre specialises in addiction and mental health treatment, offering a new paradigm in the field of recovery.

Positioned as Europe’s most individualised treatment centre, Ibiza Calm presents a deeply personal and transformative journey for individuals grappling with addiction and mental health issues. The centre hosts a maximum of 12 patients at any given time, ensuring a serene, Mediterranean-style setting conducive to healing.

Ibiza Calm’s treatment spectrum includes detoxification, counselling, group psychotherapy, mindfulness techniques, yoga, and meditation. These therapies are integrated into a thoroughly researched programme, aiming to deliver superior care. Each treatment plan is meticulously tailored to fit the specific needs of each client, paving the way for a customised and effective recovery journey.

The centre adeptly handles the complexity of addiction, offering programmes adaptable to various addiction types, be it substance-related like alcohol and drugs, or behavioural, including gambling and sex addiction. Ibiza Calm’s team of seasoned addiction specialists and healthcare practitioners equip clients with essential tools and support, fostering addiction recovery and long-term wellness through evidence-based therapies in a supportive and secure setting.

Mental health is accorded prime importance at Ibiza Calm. The centre’s mental health treatment programmes are crafted to nurture, heal, and encourage growth in individuals. Experienced medical and mental health professionals develop personalised plans for each client, integrating therapy, medication-assisted treatment, and other clinically proven methods to manage conditions such as depression, anxiety, OCD, eating disorders, and burnout.

Unique to Ibiza Calm is the inclusion of Equine Facilitated Therapy in its holistic treatment regimen. This innovative therapy, involving interactions with horses, has been effective in boosting emotional sensitivity, empathy, and personal growth. Additionally, the centre features Transcranial Magnetic Stimulation (TMS) technology, an advanced, non-invasive approach that utilises magnetic fields to stimulate brain neurons, offering relief for depression and other mental health challenges.

Nestled in 8 acres of private land, Ibiza Calm’s environment is as healing as its treatments. This tranquil setting, coupled with the centre’s dedication to continuous care through aftercare plans and online support sessions, positions it as a unique sanctuary for those in pursuit of peace and recovery.

Ibiza Calm’s international team, providing therapy in multiple languages, 24/7 specialist medical care, and its proximity to a local hospital, underscores its commitment to delivering the highest level of care. More than a treatment facility, Ibiza Calm represents a transformative journey in one of Europe’s most enchanting settings.

For additional information about Ibiza Calm and its groundbreaking approach to addiction and mental health treatment, please visit www.ibizacalm.com or phone +34 664 44 34 33.

NHS England pledge to eliminate cervical cancer by 2040

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NHS England is committing to eradicating cervical cancer by 2040, positioning England as one of the global pioneers in setting such an ambitious target.

Amanda Pritchard, chief of NHS England, will unveil this groundbreaking initiative at a health leaders’ conference.

The strategy to substantially diminish cervical cancer cases in the next two decades will center on bolstered vaccination and screening rates.

Currently, around 2,600 women in England are diagnosed with cervical cancer annually.

Catch-up vaccinations

A key aspect of the plan involves advocating for catch-up vaccinations in community settings, including libraries, halls, and sports venues, especially in areas with low vaccine uptake.

This practice is already underway in certain regions. Pritchard will also discuss plans to enhance the user-friendliness of the NHS app, enabling individuals to easily access their vaccination history and book appointments, thereby contributing to the broader campaign against cervical cancer.

Expressing the significance of this endeavor, Pritchard is expected to say: “It is truly momentous to be able to set out such an important, life-saving ambition today—to eliminate cervical cancer would be an incredible achievement.”

She will explain the crucial role of vaccination and screening in realising this goal and highlights the NHS’s efforts to facilitate easy access to protection.

Vaccination drive

Building on the success of the NHS Covid-19 vaccination program, the vaccination drive aims to leverage the expanded NHS App to enable individuals to view their complete vaccine record and book appointments for any missing vaccinations.

The app will also provide parents with their children’s vaccination status and guidance on appointment bookings.

The NHS, with over 32.8 million users on the app, plans to enhance its functionality, including features such as booking invitation alerts, in-app bookings, and appointment notifications. This expansion aims to streamline the vaccination process for the public.

In tandem with the vaccination initiative, the NHS is expanding cervical screening invitations, with over five million people aged 25 to 64 invited last year. Self-sampling will also be trialed to assess its viability for inclusion in national screening.

Cervical cancer elimination, according to the World Health Organisation, is achieved when the incidence rate falls below four per 100,000 women.

Preventing disease

Steve Russell, chief delivery officer for NHS England, underscores the power of vaccination and screening as crucial tools in preventing disease and maintaining public health.

The NHS has adapted its HPV vaccination program following JCVI guidance, opting for a single dose instead of two for under 25s. This change aims to enhance convenience and accessibility for young people.

Through routine and catch-up programs, significant progress has been made, with studies indicating the prevention of approximately 450 cancers and 17,200 pre-cancers.

While vaccinations are a cornerstone of the strategy, routine cervical screening remains essential. Despite invitations, a third of eligible women currently do not undergo screening.

Encouraging women to come forward for these appointments is crucial to the comprehensive approach to eliminating cervical cancer in England.

BLUEWATER RENEWS PARTNERSHIP WITH RENOWNED FORMULA KITE ATHLETE ELLIE ALDRIDGE

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Bluewater, the Swedish trailblazer in water and beverage innovation, is pleased to announce the continuation of its partnership with Ellie Aldridge, Team GB’s distinguished Formula Kite athlete, for an additional 12 months.

Ellie Aldridge, aged 26, was first appointed as a brand ambassador for Bluewater a year ago, owing to her staunch advocacy for clean seas and her opposition to the use of single-use plastic bottles.

Her ongoing collaboration with Bluewater involves actively promoting the company’s sustainability efforts, generating unique content for her social media presence, sporting Bluewater-branded attire, co-creating recycled water bottles, and representing the brand in her global competitions.

“Aldridge is one of Formula Kite’s most successful international competitors with a deep-rooted passion for sustainability by ridding the planet of single-use plastic bottles,” said Bengt Rittri, Bluewater’s founder and CEO.

Aldridge notes that her sport, intimately tied to water and wind, makes her partnership with Bluewater an ideal match, given their shared commitment to environmental sustainability.

The British athlete is now firmly focused on the 2024 Olympic Games in Paris, having been recently selected to represent Team GB in the sport’s Olympic debut.

Aldridge’s pioneering role in next year’s Olympic Games was solidified by her multiple victories in the 2023 KiteFoil World Series and her win at the 2023 European Championships in Portsmouth.

Expressing her delight at continuing the partnership, Aldridge said, “I am delighted to continue my work with Bluewater and can’t thank the purpose-driven Bluewater team enough. Working with such a sustainability pioneer is a great privilege.  Their support has been priceless and I am excited about what is to come in 2024 both on and off the water.”

Dave Noble, Bluewater’s spokesperson and Chief Communications Officer, commented, “Ellie is a huge ambassador for sport and the powerful role it can play in driving greater awareness, buy-in, and action around a more sustainable future for the planet and turning the tide on plastic pollution and related chemical contamination in the world’s oceans, rivers and lakes.”

Snapmatic Introduces Revolutionary AI Photobooths at Flux Innovation Lounge

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Engage Works, a forefront creative technology agency, is excited to welcome Snapmatic as the latest addition to its innovation partners at the Flux Innovation Lounge. Snapmatic, a pioneering brand experience provider, unveils its newest AI-powered photobooths, set to transform the landscape of engagement in various event formats including hybrid, virtual, and live.

Snapmatic’s AI Photobooth is a standout in the industry, thanks to its innovative use of generative AI. This approach guarantees consistently high-quality imagery, underpinned by extensive image training and robust cloud GPU infrastructure.

The company’s commitment to practical event application and image precision is evident in its quick turnaround of high-quality outputs, multi-image AI training techniques, and prompt result delivery. Snapmatic works in close partnership with brands and agencies to produce AI-generated content that meets specific visual, narrative, and branding requirements.

Gabriel Henwood, owner of Snapmatic, expressed, “We strongly believe in the transformative potential of AI in enhancing event experiences, and our AI-powered photobooths are a testament to this vision.”

“Our primary focus is to assist brands in developing long-lasting connections with their audiences through unique, captivating, and highly personalised interactions. Flux Innovation Lounge is the perfect venue to demonstrate Snapmatic’s capabilities, as it’s a place where ingenuity and innovation are celebrated – not shied away from. Engage Works hosts incredible events in the space that offers us unprecedented exposure for our photobooths to high-value attendees.”

With its AI-powered photobooths, Snapmatic seeks to redefine how brands engage with audiences, providing a compelling tool for creating captivating and memorable experiences. As the newest partner at Flux Innovation Lounge, Snapmatic plays a vital role in the ongoing growth of technology-driven creativity in the events sector.

Snapmatic’s AI Booth has been nominated as a finalist for the “Best Use of AI Technology” at the Event Technology Awards 2023. Attendees of Event Technology Live will have the opportunity to experience the AI Photobooths firsthand on November 15-16 at ExCeL London.

Steve Blyth, Founder and Group CEO of Engage Works, commented, “As we continue to push the boundaries of innovation at the Flux Lounge, we’re thrilled to welcome Snapmatic as our newest partner. Their cutting-edge AI-powered photobooths exemplify the transformative potential of technology in enhancing event experiences. Snapmatic’s dedication to delivering personalised and captivating interactions aligns seamlessly with our vision at Engage Works, and we are excited to showcase their innovative AI photobooth in our innovation lounge. At Flux, we aim to redefine event engagement and leave a lasting impression on attendees, demonstrating the power of immersive experiences.”

Flux Innovation Lounge, a visionary concept by Engage Works, is a state-of-the-art hybrid collaboration venue in London’s Design District. It fosters a fusion of ideas and technology, altering conventional business thinking and offering a combination of physical and virtual experiences to drive business innovation. With Snapmatic’s integration and future technological partnerships, Flux remains at the cutting edge of business creativity and innovation.

The lounge is open for booking various events, including in-person, hybrid, and collaborative workshops, all leveraging the latest in technology. For more information on booking, please reach out to Richard Ward at [email protected].

Engage Works encourages interested individuals to discover the unique environment at Flux Innovation Lounge and witness the transformative impact of technology on communication, collaboration, and innovation.

For additional details about Flux Innovation Lounge and Engage Works, visit www.engageworks.com/flux.