From 4th to 7th December, Plast Eurasia Istanbul 2024 will return to the Tüyap Fair and Congress Centre for its 33rd edition. The event is expected to host over 1,500 exhibitors and attract 70,000 visitors, highlighting innovation and sustainability in plastics.

Organised by Tüyap Fair Group in partnership with PAGEV (Turkish Plastic Industry Research, Development and Education Foundation), the event will spotlight bioplastics, featuring sustainable creations such as cups crafted from recycled coffee waste.

This year introduces Hall 12A, expanding the exhibition space to focus on advancements in bioplastic technologies, offering visitors a glimpse into the future of sustainable materials.

Diverse range of products

“Plast Eurasia Istanbul is not only a commercial event but also a platform for exploring the sustainable innovations that will shape the future of our industry. We are proud to highlight bioplastics this year as part of our commitment to fostering environmentally friendly solutions,” said a Tüyap spokesperson.

The event will present a diverse range of products, including plastic machinery, machine equipment, molds, recycling technologies, raw materials, and chemicals, allowing visitors to experience advancements across all facets of the industry. International participation remains robust, with delegates from Europe and MENA, especially from countries such as Germany, Denmark, Iran, Russia, and China, underscoring Plast Eurasia Istanbul’s role as a global industry hub.

Interactive spaces and quiz points 

Newly added Hall 12A will provide a unique, interactive experience for visitors. In a special area dedicated to bioplastics, attendees can discover how coffee pulp is recycled into reusable products, gaining insight into the environmental benefits of bioplastics. Visitors can also participate in a quiz at the fair’s foyer, where correct answers earn vouchers for coffee, inviting them to sample sustainable coffee cups in action.

Plast Eurasia Istanbul, the largest plastics fair in Eurasia, is a key event, offering significant commercial and technological opportunities for exhibitors and visitors alike across Europe and MENA. The fair aims to drive the industry forward, opening pathways for new partnerships and promoting innovative solutions for a more sustainable future.

Romanian entrepreneur Claudiu Stoica, who has overcome personal and professional adversities, has launched Strategy Campaign Brigade in London. This new agency is focused on helping small businesses in the construction sector succeed through innovative social media marketing and SEO strategies.

Stoica’s inspiring story is a testament to resilience. He left Romania in 2003 to pursue a better future in the United States, arriving with no English skills and minimal experience. After years of hard work and perseverance, he built a successful construction business. In 2019, Stoica moved to London, where he faced a new set of challenges. Determined to redefine his path, he enrolled in Business Management at the University of Arden, a decision that sparked his drive to empower other entrepreneurs.

“Launching Social Campaign Brigade is not just about starting a business—it’s about turning my struggles into something that can help others,” explains Stoica. “I’ve been where many business owners are now—uncertain, overwhelmed, and questioning if their dreams are achievable. My goal is to show them that no matter where they start or how many times they have to begin again, success is within their reach.”

Strategy Campaign Brigade provides customised social media marketing and SEO services designed to help small businesses thrive in competitive industries. By increasing online visibility and engagement, the agency supports its clients in building strong, recognisable brands. With Stoica’s first-hand experience of starting from scratch, he brings empathy and expertise to every campaign.

For further details about Strategy Campaign Brigade, visit strategycampaignbrigade.com and connect with Social Campaign Brigade on Facebook, LinkedIn, and Instagram.

The Netherlands Statistical Office (CBS, 2024) reveals that the country continues to draw significant numbers of highly skilled migrants (HSM). In 2023, 21,500 professionals relocated to the Netherlands, demonstrating its commitment to fostering a globally competitive workforce.

The Netherlands is actively recruiting highly skilled professionals to address talent shortages through its Highly Skilled Migrant (HSM) program. Recent data from CBS shows that 21,500 individuals moved to the Netherlands as highly skilled migrants last year (CBS, 2024). Unusual Payroll, a consultancy that specialises in HSM applications and payroll management for international employers, has analysed this data to provide insights into the changing landscape of Dutch immigration and the challenges associated with international hiring.

A 2024 report from the Dutch Ministry of Social Affairs and Employment indicates that countries such as India, South Africa, and China remain key sources of skilled talent (Ministry of Social Affairs and Employment, 2024). Despite new regulatory constraints, including a roughly 20% reduction in HSM admissions in 2023, the Netherlands continues to be a top destination for foreign talent. Seckin Canan, Managing Partner of Unusual Payroll stated, “The Dutch government’s tightened HSM requirements have introduced new challenges; however, the Netherlands still stands out as a strategic location for companies looking to build globally competitive teams. Our services are designed to streamline the HSM process for UK companies, ensuring full compliance with Dutch regulations.”

Navigating Changing Conditions: Why HSM Support is Key

Today’s global talent market requires companies to recruit from a diverse range of international pools to meet skills demands and enhance workforce diversity. As the Netherlands increasingly raises the documentation and evidence requirements for Highly Skilled Migrant (HSM) applicants, businesses are seeking professional support for efficient recruitment and compliance management (Netherlands Enterprise Agency, 2024).  “We recognise the challenges posed by these regulatory changes,” Canan explained. “Unusual Payroll provides an end-to-end solution for UK companies, handling payroll, legal, and regulatory requirements to ensure smooth onboarding for highly skilled migrants.“

Unusual Payroll, specialises in payroll and consultancy services specifically tailored for companies hiring HSMs. This includes comprehensive support in managing legal, administrative, and compliance requirements—critical aspects for UK companies interested in employing international talent in the Netherlands. Unusual Payroll ensures that both companies and their new hires navigate the immigration process with minimal friction, allowing for seamless integration and a rapid start in the Dutch market.

The growing international market, along with stricter migration regulations, highlights the need for expert guidance. Seckin Canan noted, “The complexities of Dutch immigration law require a thorough understanding of the extensive documentation involved. Unusual Payroll assists companies in navigating these challenges by offering expertise in payroll and HR management, which is crucial for a seamless transition.”

Why the Netherlands Attracts International Talent

The Netherlands is well-known for its strong business environment, strategic location and favourable regulatory framework, making it attractive to both businesses and professionals (Invest in Holland, 2023). The Netherlands Foreign Investment Agency (NFIA) has reported that the country’s economic stability, advanced infrastructure and high quality of life are key factors that draw skilled professionals (NFIA, 2023). For UK companies looking to leverage these advantages by recruiting top international talent, Unusual Payroll offers crucial support for managing the process from hiring to onboarding.

With a solid understanding of Dutch immigration laws and payroll regulations, Unusual Payroll helps UK-based businesses streamline their operations and gain a competitive edge in the global market. By handling the complexities of immigration, payroll and compliance, Unusual Payroll aims to eliminate barriers between global talent pools and UK employers, ensuring the efficient integration of highly skilled migrants into the Dutch workforce.

A recent Gallup poll of over 1 million employees revealed that 75% leave their jobs due to poor management. This statistic points to a serious leadership crisis, with damaging effects on workplace morale, team effectiveness, and growth potential. Anna Mosley, founder of Eighty™, the UK’s top firm for Leadership & Growth Mindset training, argues that the solution is ‘EXTRAordinary Leadership’.

With a focus on improving leaders’ mental resilience and their teams’ potential, Anna is encouraging the industry to adopt a more expansive vision of effective leadership.

“Leadership isn’t just about managing people; it’s about inspiring them, guiding them courageously through challenge, and – taking a tailored approach – empowering them to be their best. That’s what truly makes a leader extraordinary,” says Anna Mosley, The UK’s No. 1 High-Performance Coach in Leadership & Growth Mindset. “Too many organisations fail because their leaders lack mental fitness and/or have never been taught how to lead. Toxic behaviours can destroy team morale and motivation, seriously hindering results. From ego-driven management to micromanagement, we are witnessing a leadership crisis that must be addressed immediately.”

“What makes a leader special? What makes a terrible leader? If we look at leadership through the lens of Trump’s re-election and the debate this has stirred, we can see how certain traits can have a detrimental impact,” says Anna. 

“The question we need to ask ourselves is: What kind of leader do we want to be? One that inspires, motivates, and creates leaders of the future, or one that stifles creativity, undermines their team, and fosters a culture of shame and blame?”

Through her programmes, Anna teaches leaders how to identify and avoid common pitfalls. She highlights six leadership types that kill team performance and morale, which are crucial to understand when seeking to build an engaged and high performing workforce:

1. The Dominator – Overbearing and controlling, they squash creativity and autonomy and can induce a sense of fear.
   
2. The Perfectionist – Critical and obsessed over the end result, they overlook small wins and effort, causing demotivation, burnout and stress.
   
3. The People Pleaser – Wanting to be everyone’s friend, they manages both upwards and downwards poorly. The team lack discipline and boundaries, resulting in complacency
   
4. The ‘I’m Too Good’er’ – Stuck in their ‘ivory tower’ they are disconnected from the team, resulting in lack of empathy and connection with the team
   
5. The Thief – Steals credit for others’ work, causing frustration and mistrust.
   
6. The Know-it-all – Refuses to listen to new ideas, stifling cognitive diversity and innovation .
   

Anna added: “In leadership, understanding the damage to culture and performance that these behaviours cause is essential if we are to move forward successfully.”

Through Eighty’s transformative leadership programmes, workshops, and one-on-one coaching, Anna gets leaders mentally fit and embracing growth mindset so that they can first self-lead effectively. The second step is then how to unlock the extraordinary potential of the Team. Participants learn to tailor their approach for maximum influence, to lead teams powerfully through change and adversity, and to nurture high performance culture to rocket results.

Recent rave reviews highlight the impact that Eighty™ is having on global household name brands:

• “Without doubt, the best training I’ve ever received.” – Emma, Head of Practice, Procurement Heads
  
• “I highly recommend Anna at every stage of Leadership and Life!” – Supriya, Head of E-Commerce, L’Oréal
  
• “The most impactful day of personal development I’ve ever experienced.” – Kay, Talent Manager, HR Heads
  
• “Anna delivers highly engaging and game-changing leadership training that not only is forward-thinking and relevant but that sticks!” – Trevor, Senior Consultant, Masento Group
  

With a passion for helping people achieve their greatest potential, Anna Mosley is paving the way for the next generation of leaders. With a firm belief that we should be upskilling professionals on how to lead before they step into a leadership role, Anna’s approach to leadership promotes high levels of self-awareness, continuous improvement, and a relentless drive to inspire greatness in others.

For further information, visit www.eighty.academy or contact Founder Anna Mosley on [email protected].

AA Power Marketing has launched a new free guide aimed at helping start-ups develop their branding and marketing from the ground up.

The Brand And Market Like a Pro guide provides actionable advice for start-ups on building a distinctive brand, attracting clients, structuring services for maximum impact, and driving growth through effective marketing funnels.

This guide includes tools like a Brand Identity Blueprint to define a unique brand voice, an Ideal Client Persona Worksheet for targeted audience engagement, a Service Structure Guide to enhance client satisfaction, and a Funnel Creation guide to convert leads into loyal clients.

With practical insights throughout, this guide equips start-ups with the essential tools for confident growth.

Alongside the branding guide, AA Power Marketing has also launched the Funnel Success Starter Kit, a comprehensive toolkit to support the client conversion process.

This kit offers a Mini Funnel Building Guide, three effective funnel templates, a Lead Magnet Cheat Sheet to attract quality leads, an Email Sequence Template for client relationship-building, and a Funnel Tracking Metrics Cheat Sheet for tracking and boosting conversion rates.

“We’re thrilled to launch these resources and give start-ups the practical tools they need to succeed right from the get-go,” said Diana Abreu, co-founder of AA Power Marketing.

“Branding can feel overwhelming when starting out, so we’ve designed this guide and toolkit to make it clear, actionable, and effective. And with our upcoming mini-course, we’re looking forward to empowering beauty and aesthetics professionals to create standout brands in just seven days. It’s all about setting them up to thrive in a competitive market.”

In January 2025, AA Power Marketing will release its first mini-course, How to Define Your Brand in 7 Days, focused on beauty and aesthetics professionals.

This short course aims to help participants create a compelling brand presence within a week, covering client attraction, digital consistency, and effective differentiation strategies.

AA Power Marketing has also revealed plans for further training in 2025, taking businesses from branding basics to advanced growth techniques and authority-building.

For more details on AA Power Marketing’s free resources, starter kits, and upcoming programmes, follow them on social media.