Swagable, the creators of virtual swag bags, have partnered with Prezzee, a leading eGift card platform, to transform event gifting. Unveiled ahead of the B2B Marketing Expo at ExCeL London on 27th November, this collaboration offers event organisers a personalised, sustainable, and impactful way to reward attendees.
Swagable’s virtual swag bags eliminate the waste and hassle of traditional giveaways by providing attendees with digital links to access offers, discounts, and downloadable resources. Delivered via email or event platforms, they streamline the gifting process while reducing the environmental impact.
The integration of Prezzee’s eGift cards takes Swagable’s offering to the next level, allowing organisers to include customisable cards redeemable at hundreds of retailers. With options for bespoke branding, tailored price points, and themed gifts like “coffee or lunch cards,” the eGift cards bring personalisation and convenience to the attendee experience.
“We’ve redefined SWAG (that’s ‘Something We All Get’) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”
Since its launch earlier this year, Swagable has been celebrated for offering sustainable event solutions while providing valuable marketing insights, including click-through and conversion rates. With the addition of Prezzee eGift cards, organisers now have an even greater ability to connect with attendees in meaningful and memorable ways.
“This integration solves the common challenge for event hosts: ‘What are we going to gift our attendees?'”, said Davide Stec, Business Development Director at Prezzee. “Instead of typical giveaways like branded water bottles, stress balls, or tote bags that often end up in the bin, our eGift cards offer attendees the flexibility to choose something they truly value, while personalised messages create an opportunity for organisers to connect post-event and reinforce their brand.”
Why Event Organisers Love Swagable
● Eco-Friendly: No waste, shipping, or storage associated with traditional goodie bags.
● Measurable Results: Track engagement with clear marketing insights, including click-through and conversion rates.
● Enhanced Attendee Experience: Attendees can redeem their gifts easily from their inbox, making it simple and hassle-free.
Swagable will be at the B2B Marketing Expo at ExCeL London on 27th and 28th November, where attendees can learn about its new Prezzee integration. Visit Swagable’s booth B2B-D12 to discover the platform’s benefits and book a personalised demo.
Inglesina, the esteemed Italian baby brand with more than six decades of expertise in creating premium travel systems, car seats, and accessories for infants, is excited to announce its partnership as the official sponsor of First Time Mums UK. This collaboration aligns two organisations dedicated to helping new and expecting mothers provide the very best for their babies.
Founded in 2020, First Time Mums UK has quickly become the fastest-growing network for new mothers in the UK, attracting over 100,000 active members across platforms like Instagram, Facebook Community and TikTok. With an impressive 400 new members joining daily, it is a trusted community for advice, shared experiences, and resources for navigating the challenges and joys of parenthood.
Yana Abramova, the founder of First Time Mums UK, shared her enthusiasm for the partnership: “We are thrilled to partner with Inglesina, a brand that shares our values of comfort, care, and quality for mothers and their babies. Their products have been trusted by families for generations, and we believe this collaboration will provide invaluable resources to our growing community of new mums. Together, we can create a supportive space for mums to thrive in their parenting journeys.”
The sponsorship will enable First Time Mums UK to expand its resources, offering exclusive content, practical educational blogs, and comprehensive product reviews designed to support new mothers and their babies. Both Inglesina and First Time Mums UK are eager to foster an empowered and informed parenting community through this exciting collaboration.
A representative from Inglesina commented: “We are delighted to be partnering with First Time Mums UK as an official sponsor. Our collaboration reflects our vision of baby wellness and supporting new parents through this special time in their life. At Inglesina, we believe that every baby deserves the very best for their comfort and safety, and we are thrilled to bring our expertise and passion to the first-time mums’ community. Together, we look forward to empowering parents with the tools and confidence they need to nurture and care for their little ones.”
About Inglesina:
Inglesina, with a rich heritage spanning over 60 years, is known for its unwavering dedication to ensuring babies’ comfort and well-being. Every Inglesina product, from travel systems to car seats and accessories, is meticulously designed with the utmost attention to detail, prioritizing the safety and comfort of little ones.
About First Time Mums UK:
First Time Mums UK is the fastest-growing new mum network in the UK, boasting over 100,000 active members across Instagram, Facebook Community and TikTok. Launched in 2020, the community offers a welcoming space for new and expecting mothers to share advice, find support, and celebrate the joys of motherhood. With a focus on building connections, First Time Mums UK provides valuable resources to help mums navigate the early stages of parenthood.
Luxury ski travel provider VIP SKI has reintroduced its iconic ski persona quiz, offering a fun way for winter holidaymakers to explore their on-slope fashion identity.
As the ski season gets underway, the slopes are alive with diverse styles and trends. Some experts suggest that, on the slopes, “you are what you wear.”
With vibrant colours like sunshine yellow dominating this season’s palette and 90s houndstooth patterns returning in full force, the winter of 2024/2025 is shaping up to be a stylish spectacle. But does your outfit match your expertise? VIP SKI’s quiz is here to help you find out if you’re a fashionable novice or a seasoned pro.
Nicola Hardy, Associate Director of Marketing at VIP SKI, explained: “It’s fascinating to see how ski fashion trends change year on year and how the tech continues to evolve to better the ski experience.
“A ski holiday is accessible to all levels and abilities but there is no harm in feeling you look the part. Our quiz is a light-hearted way of reminding people you don’t have to be a pro to sport the best looks. Whether you are a skiing old-timer or new to the sport, if your outfit gives you the confidence to hit the slopes it was worth it.”
With your ski persona defined, VIP SKI has shared top fashion tips to ensure you look your best on the slopes this season.
The 90s Revival
Retro is back in a big way, with vibrant puffer jackets, flared trousers, and bold prints like houndstooth making their return. Expect to see slopes filled with nostalgic styles echoing this summer’s high-street trends.
Sustainability in Style
Eco-friendly fabrics are leading the charge, as more skiers opt for recycled and plant-based materials. Sustainable ski wear is not only practical but also cutting-edge in style.
Bright Colours Steal the Show
This winter, it’s all about bold, single-tone outfits in colours like electric blue, sunshine yellow, and vivid orange. These bright hues ensure you stand out while enhancing visibility.
Futuristic Vibes
For those who prefer forward-looking fashion, metallic finishes and tonal reds are dominating the après-ski scene, delivering a sleek, modern aesthetic.
Stylish Technical Accessories
Practicality meets style with oversized goggles, heated gloves, and mirrored face masks. These accessories bring high-tech innovation and bold designs to the slopes.
Fashion expert Oriona Robb added: “This year we are leaning into the future, with sleek metallics and deep reds, offering a modern edge to classic ski wear. With the resurgence of monochromatic looks, we can be sure to see bold head-to-toe colour schemes that are both striking and sophisticated hitting the slopes in 2024.
“Winter 2024/5 is all about making a statement. In accessories, we see oversized hats, scarves, goggles to add personality to any outfit. And of course, retro-inspired patterns, think bold stripes, vintage-inspired colour blocking, and a nod to the classics.”
We know how stressful it can be trying to find the perfect gift for the men in your life. If you’re stuck for present ideas for somebody who seems to have everything, you’ve come to the right place. Whether he likes a drink, exercising, cooking or chilling out, we’ve got some great suggestions.
Top tipple
Étän Rum is an award-winning luxury golden spiced rum created by five sisters in London, with a taste and look that represents their Cameroonian heritage. The warming and flavourful rum goes great with a lot of Christmas-themed cocktails!
Distilled with a unique collection of five botanicals (“spices”): Fevergrass, Orange peel, Cassia, Ginger, and Vanilla, it has no added sugar and is vegan friendly too!
Enertor Energy Socks The perfect stocking filler for your sole mate. These are every runners’ must-have ultra-light, energy returning, anti-blister socks with a barely there feel.
From hitting the treadmill to taking on a game of Padel, these no-show socks will keep feet happy, cool and dry, step after step. They have a great range of sizes too, from 2.5-15.
If he loves being in the kitchen, he will love this bestselling spices set. Complete with Chinese Allrounder; Salmon Seasoning; Bolognese Seasoning; Avocado Topping; Coffee Kiss and lots more, this is the kit for everyone who likes to cook and eat. In perfect little containers, they can be easily stashed away until they’re ready to unleash.
If you want an exciting gift, how about giving her a share in a racecourse? Racing Club has shares available from just £25, or you could buy one of their three-horse packages for £125.
Racing Club is a syndicate that offers people the chance to experience racehorse ownership at a fraction of the price of owning a horse outright. Racing Club members can enjoy plenty of fantastic benefits including table visits, owner badges to see the horse run and the chance to attend events in their hospitality boxes at various venues across the country.
There’s even merchandise to match, including scarves, socks and even a bespoke Racing Club gin!
How about a spicy, aromatic fragrance that combines the freshness of honeydew melon with the boldness of black pepper and the sensuality of davana oil?
If that sounds dreamy, Jimmy Choo is the aftershave for him. With warm base notes of tonka bean, patchouli, and labdanum add an intense, masculine finish, this is the perfect present for the man who exudes confidence.
How about a cheeky (and very exciting) early Christmas gift? Introducing the ultimate festive count down we all need this December – the SEVEN BRO7HERS advent calendar is back and better than ever!
Made up of 24 of the Salford-based brewery’s most iconic beers the Christmas calendar will include a mix of the vibrant and delicious family core range, including Easy IPA, Helles Lager and Juicy IPA. All beers are a mixture of 330ml and 440ml cans. The calendars are available now, go go go!
Looking for the perfect gift experience for that creative person in your life, that also supports an independent Manchester business? How about giving a voucher for a workshop at Seven Limes Pottery? Vouchers can be used anytime over a year and are easily ordered online.
He can make his own mug or try the 2.5 hour introductory workshop. For a clay enthusiast who already has some experience, he would enjoy the two-day intensive throwing workshop (weekends only 10-4pm) after which their five best pots will be twice fired and clear glazed.
Celebrating its 25th anniversary this year, family business Seven Limes Pottery has just moved from its old home in Moss Side to an Ardwick railway arch.
Who doesn’t love a brew in the morning? He would love the new Christmas Trio Gift Box with the 250g roasts of Christmas past, present and future, straight from 200 Degrees Coffee, an independent specialty coffee roaster with a unique store in central Manchester.
This high-spirited bundle allows coffee lovers to explore three distinct flavour profiles from three single-origin coffees, making it the perfect gift for anyone with a coffee machine who enjoys mixing up their daily brew with something exciting and meaningful!
The Gillette Labs Regime Gift Set Neon Night delivers quick results for both shaving and moisturising, thanks to its rapid foaming and fast-absorbing skincare products.
The set includes recyclable containers and razor blade cartridge refills, featuring a light, refreshing, masculine fragrance for an enhanced shaving experience. Additionally, it comes with a premium magnetic stand to keep your razor dry and neatly stored in your bathroom. The razor blade cartridge provided is also compatible with the Heated Razor.
Char.gy, a leading UK provider of electric vehicle (EV) charging points, has earned B Corporation certification, joining a global community of businesses committed to balancing profit with purpose. This milestone reflects Char.gy’s dedication to delivering social and environmental benefits while driving financial success.
B Corporation certification, granted by B Lab, holds businesses to high standards of transparency, accountability, and performance. For Char.gy, it underscores a commitment to building a sustainable EV charging network accessible to all, in line with the UK’s transition to greener transport solutions.
Operating over 3,600 public charging points powered by 100% renewable energy certified by Renewable Energy Guarantees of Origin (REGOs), Char.gy aims to support the 40% of UK households without off-street parking. The company’s vision is to enable more than one million drivers to charge their vehicles by 2030 reliably.
John Lewis, CEO of Char.gy, commented: “We’re thrilled that Char.gy has achieved B Corp certification with a score of 100.2, meaningfully above the 80-point threshold. This milestone is only the beginning – being a B Corp means committing to continuous improvements, with recertification required every three years. As part of the process, we’ve also updated our Articles of Association, formally embedding Char.gy’s dedication to goals beyond shareholder profit. This change ensures that our commitment to positive impact and sustainable growth will continue to guide us far into the future.”
Char.gy plays a vital role in addressing the UK’s largest source of carbon emissions—surface transport—by promoting EV adoption and lowering emissions intensity per charge point. With an ambitious target to halve these emissions by 2030, Char.gy has also embraced sustainable manufacturing practices to reduce embodied carbon.
Emma Walford, Founding Partner of Perigon Partners, lauded Char.gy’s efforts: “In supporting Char.gy with its sustainability strategy, it’s been clear how deeply rooted their values are. Char.gy doesn’t just set ambitious goals – they act on them, whether through supply chain improvements or their forward-thinking workplace policies. Their B Corp certification is richly deserved, and I’m excited to see how they continue to lead the charge in their sector.”
The company has also prioritised fostering a supportive workplace, earning Great Place to Work recognition in 2024. Char.gy’s ISO certifications further highlight its dedication to operational excellence and customer satisfaction.
Chris Turner, Executive Director of B Lab UK, welcomed Char.gy to the B Corp movement: “The B Corp community believes business can and should be a force for good, and Char.gy’s certification reflects its leadership in driving positive change. They are well-positioned to set an example in the EV charging sector.”
Details of Char.gy’s scores across various impact areas, including environment, governance, and community, are available in its public profile in the B Corp directory.
“I don’t really need anything” and “You spend your money on yourself” are not answers anyone wants to hear when the question is, “What would you like for Christmas?”.
If you’re looking for the perfect present for your mum, sister, aunty or nan, and they don’t have a clue what they want, check out our great gifts round-up for inspiration!
Wonderland Cocktails Party Pack
If she likes a tipple, she will love BrewDog Distilling Co.’s Wonderland Cocktails. This awesome party pack contains 10 top quality cocktails that guarantee that perfect serve every time, made using BrewDog’s acclaimed spirits.
The range includes a Classic Margarita, Cosmo, Strawberry Daiquiri, Watermelon Margarita, Whisky Sour, Espresso Martini and Passionfruit Martini that are SHAKE cocktails leaving a little extra space at the top of the can for a long-lasting crème on the drink and higher alcohol content. The Classic Mojito, Long Island Iced Tea, Cantarito Paloma are CHILL cocktails, ready to serve from the can as a longer drink.
If she’s a home bird, she will love this fabulous collection of 30 incense sticks in honour of the gifts from the Magi. The three kings brought gifts of priceless Gold, Frankincense and Myrrh. In this box, you’ll find 10 sticks of each amazing scent.
Myrrh – a rich, bitter-sweet, deep resinous burn, this is a one-of-a-kind scent, Frankincense – classic Church incense made with natural frankincense Boswellia Serrata resin for a rich, woody and spicy aroma and Nag Champa Gold offers a traditional artisanal blend, Nag Champa, with twangs of Jasmine, Sandalwood and Ylang-Ylang.
Just delightful and perfect for any lounge or bedroom.
Mademoiselle Macaron’s Luxury Christmas Macaron Box is the ultimate gift for foodies, with beautiful festive flavours including a combination of Orange and Cranberry, Mince Pie, Chocolate Mint/After Eight, Black Forest, Caramel Gingerbread, Pear and Chestnut. These tasty macarons, the brainchild of Rachel Hanretty who was taught at Michelin-starred Alain Ducasse’s cookery school, are handcrafted using the finest ingredients.
Incredibly luxurious, the box will be delivered in exquisite black packaging with a gold embossed sleeve decorated with beautiful, festive Mademoiselle Macaron illustrations.
If she wants a plastic-free, sustainable gift that smells good too, an Early+Daughters luxury candle could be a winner.
The wax they use to make their candles is sustainably grown, biodegradable and non toxic, while the gorgeous fragrance oils are all cruelty free. What’s more, all of the packaging, is recycled or upcycled.
All their suppliers are UK based, small, family owned businesses and they pour in small batches to prevent waste, and to ensure that the quality is second to none. With a burn time of 35 hours, the Midwinter candle is glorious choice with a refreshing peppermint and pine needles smell.
Make this Christmas one to remember with a luxury hamper the whole family can enjoy.
123 Hampers’ Traditional Family Basket is brimming with festive food and drink to make it the centre of celebrations. Give her the gift of a warming glass of Shiraz or enjoy a non-alcoholic mulled winter punch with all the flavours of the most magical time of the year.
There’s also Christmas puddings made by Valley Bakery, pudding-flavoured popcorn and melt-in-the-mouth shortbread shapes. For those with a savoury tooth, chilli and garlic crackers paired with tomato, basil and garlic cheese makes a perfect festive snack.
Delicious jam and marmalade and a gift box of chocolate domes are sure to get anyone in the Christmas spirit. For children there’s the chance to decorate delicious gingerbread tree biscuits.
Is she after beauty products but likes to try new things? The Beguile Beauty Box, which contains four or five full-sized popular products, is the perfect gift.
A beauty profile is completed by the customer and products are tailored and customised to them, and they can then enjoy a monthly subscription. Products include top brands such as Chanel and Bobby Brown.
If she needs a little help to get to sleep, this could be her saviour. This lovely selection of natural bath & body care products are infused with precious Ayurveda WonderHerbs & pure Aromatic Essential Oils to intensely pacify the senses, promoting dreamy restful sleep.
Comforting and grounding Neroli Blossom helps take away daily stress and gently unwind, while exotic Ylang Ylang calms and clarifies mid and body.
Who doesn’t want fresh new PJs for Christmas? When they‘ve been designed by more than 7,000 women, are made without any waste, use only sustainable fabrics and do good in the world by funding children to learn to read and write and paying garment workers fairly, what’s not to love?
The new Unfolded PJ collection is back. Available in two styles and four colourways, each comes with a matching padded eye mask, every pair supports a child in India in education for one month. Whoever buys them is bound to end up on Santa’s nice list.
Sea Change is making waves with its award-winning, ethically sourced, eco-friendly wine directly supporting global ocean conservation projects.
The winemaker is committed to creating exceptional drinks and caring for oceans. Each bottle includes a hand-drawn illustration of a marine animal impacted by plastic pollution.
Sea Change is keen to be part of the solution and has incredibly innovative packaging. They’ve removed the plastic wraps around their bottle tops, use natural corks, and use labels made from paper from certified sustainable forests and grape waste. With red, wine and rose on offer, she will be spoilt for choice.
Expectant mama? Get her the dreamgenii® Pregnancy Pillow. It boasts a unique patented design for support and feed, helping her get a restful, comfortable night’s sleep. The super-soft 100% jersey cotton covers provide the ultimate cosiness as its unique number 7-shape naturally encourages left lateral sleeping (the optimal foetal position) to support the health of both mum-to-be and baby.
Its patented design moulds around her and your bump, whilst also supporting her back and knees, as pregnancy progresses and sleeping becomes more difficult.
If you want an exciting gift, how about giving her a share in a racecourse? Racing Club has shares available from just £25, or you could buy one of their three-horse packages for £125.
Racing Club is a syndicate that offers people the chance to experience racehorse ownership at a fraction of the price of owning a horse outright. Racing Club members can enjoy plenty of fantastic benefits including table visits, owner badges to see the horse run and the chance to attend events in their hospitality boxes at various venues across the country.
There’s even merchandise to match, including scarves, socks and even a bespoke Racing Club gin!
Media Storehouse is bringing festive cheer with their exquisite range of custom jigsaw puzzles—an ideal Christmas gift for puzzle lovers across the UK. Known for their high-quality photo prints and wall art, Media Storehouse now adds a creative twist to holiday gifting with their beautifully crafted puzzles.
Use code CHRISTMASPUZZLE10 to enjoy 10% off all jigsaw puzzles until 16th December and find a unique gift for everyone on your list.
Six Million Images to Choose From
Media Storehouse provides an extensive library of over six million images, featuring scenic landscapes, beloved landmarks, charming animals, and more. These images can be transformed into custom puzzles available in 400, 500, and 1000 pieces, as well as 300 extra-large pieces and a premium wooden 300-piece option. With such a wide variety, you’re sure to find a design that suits any recipient.
Eco-Friendly and High-Quality Puzzles
Crafted from 100% recycled 1.5mm mill boards, Media Storehouse puzzles combine durability and sustainability. Each puzzle is carefully cut for a perfect fit and delivered in a sleek presentation box that fits most letterboxes, ensuring convenience without compromising on quality.
Why Puzzles Make the Perfect Gift
Puzzles provide more than entertainment—they offer cognitive benefits like stress relief, improved memory, and problem-solving skills. With themes to appeal to children and adults alike, Media Storehouse puzzles make thoughtful, versatile gifts that bring people together during the festive season.
10% Off Custom Puzzles: Limited-Time Offer
Media Storehouse’s 10% discount on jigsaw puzzles is available until 16th December with the code CHRISTMASPUZZLE10. Create a personalised gift that’s both memorable and meaningful, made to order and delivered in time for the holidays.
Order Now and Share the Joy of Puzzling
This Christmas, let Media Storehouse help you craft a gift that’s sure to be cherished. With fast international delivery and a vast selection of images, their custom jigsaw puzzles are the perfect present to make this holiday season unforgettable. Explore the collection and start designing today at Media Storehouse.
INTO University Partnerships and Queen’s University Belfast (QUB) are celebrating 15 years of partnership, during which they have helped thousands of international students achieve their academic dreams and transition to degree programmes at the university.
Established in 2009, the collaboration offers a diverse range of pathway and direct entry programmes aimed at international students. These programmes provide personalised academic and personal support at INTO Queen’s University Belfast, a dedicated on-campus education hub created through the partnership.
Over the last 15 years, more than 6,000 students from upwards of 90 countries have completed INTO Queen’s programmes and gone on to pursue degrees at this distinguished Russell Group university.
Professor Margaret Topping, Pro Vice Chancellor for Global Engagement at Queen’s University Belfast, said: “Congratulations to INTO Queen’s on 15 years of shaping futures and inspiring success. The many students who have come through INTO programs, successfully completed their degrees and gone on to develop fantastic careers is testimony to the quality of the collaboration between us, and its impact on the lives of young people from across the globe. Our partnership with INTO is key to building a rich, diverse and inclusive culture at Queen’s.”
INTO’s Chief Executive Officer, John Sykes said: “As we mark 15 years of collaboration between INTO University Partnerships and Queen’s University Belfast, we celebrate not just a milestone, but a journey of shared commitment to delivering exceptional study abroad experiences for international students.
“None of this would have been possible without the unwavering support from Queen’s University and the dedicated team at INTO Queen’s. Our commitment to empower students and drive innovation remains at the forefront, as we look ahead to the exciting next chapter filled with boundless opportunities.”
The INTO Queen’s Centre is recognized for its academic excellence and best practise student support, earning QAA accreditation following a comprehensive review in February 2024.
The Centre has also received British Council accreditation following a review in October 2023, achieving excellence in four categories: management, premises and resources, learning resources, and leisure opportunities.
Liam O’Hagan, INTO Queens’ Centre Director, said: “This milestone highlights our shared commitment to transforming international education and creating life-changing opportunities for international students. We deeply appreciate the support of our colleagues at the INTO Queen’s Centre and Queen’s University, whose dedication has been instrumental in our success over these 15 years. Together, we look forward to growing this partnership, inspiring future generations, and building on our shared achievements for many years to come.”
The high level of support provided at INTO Queen’s is also evident in positive student feedback. The 2024 Student Experience Survey found that 97% of INTO Queen’s respondents were ‘satisfied’ or ‘highly satisfied’ with the support services, and 94% expressed similar satisfaction with their learning experience.”
One student, Keyu from China, said: “The transition from INTO to Queen’s University is very good because INTO courses align with your major at Queen’s. When you enter your second year, you don’t have to spend excessive time catching up because you have already learned most of the knowledge.”
Over the years, students have gone on to achieve numerous academic and professional feats. One such student is Jason from Indonesia. He said: “In my second year of study, I received two prestigious awards from the university for the highest weighted average mark in the second year (FV Warnock Prize) and for the highest grade achieved in the entire faculty of Mechanical and Aerospace Engineering (IMechE Best Student Award). Another highlight during my course was the opportunity I had to intern at Creative Composites, the UK’s most advanced composites manufacturer as a design and development engineer.
“I graduated from Queen’s University Belfast School of Mechanical and Aerospace Engineering with a first class in mechanical engineering. I couldn’t be happier.”
Another student, Ali from Kuwait, who now works as a pharmacist, said: “I owe my academic and professional success to Queen’s. A combination of both hospital and community placements were provided each year. Under the supervision of qualified senior pharmacists, we were able to shadow their daily routine and partake in their practices. I felt fully prepared and confident when I graduated.”
Queen’s is part of the UK’s elite Russell Group of 24 research-intensive institutions and ranked 12th in the UK for career prospects. Based in Northern Ireland’s cosmopolitan capital, Belfast, the University is known for its rich history, research focus, and world-class education.
INTO University Partnerships connects ambitious international students with leading universities in the US, UK, and Australia. Since its inception in 2005, INTO has helped over 150,000 students from more than 180 countries achieve their dream of obtaining a degree from a world-class institution.
Game District, a global mobile gaming giant with over 2 billion downloads, has acquired a majority stake in Türkiye-based Gleam Games. This acquisition showcases the thriving gaming industry in Türkiye and the rapidly growing gamer base in the MENA region.
Gleam Games, best known for its hit puzzle game EverBlast, is now majority-owned by Game District, a gaming leader headquartered in Southeast Asia. Following the acquisition, Eser Yoğurtcu, co-founder and CEO of Gleam Games, will take on the role of Chief Strategy Officer (CSO) at Game District.
As one of MENA’s leading mobile game developers, Game District’s decision reflects its commitment to expanding into key international markets and strengthening Türkiye’s position as a regional innovation hub.
Türkiye has emerged as a vibrant gaming landscape, capturing substantial investor interest and producing globally popular games. Following successful investment rounds—including Gleam Games’ US$2 million rounds in total led by Ludus VC and IstCapital between 2022 and 2023—the Turkish gaming sector has grown remarkably.
Excited to shape the future of mobile gaming
“This acquisition is a major step toward our mission of becoming a global mobile gaming powerhouse. By joining forces with Gleam Games, we aim to lead on both innovation and creativity in our industry, leveraging our collective expertise to set new standards in gaming,” said Saad Hameed, Game District’s CEO. “Gleam Games’ technological edge in AI and data-driven game development would enrich us to offer more dynamic, immersive experiences for players.”
Eser Yoğurtcu, a seasoned entrepreneur with extensive industry experience—including at Peak Games, a studio acquired by Zynga for US$ 1.8 billion—remarked, “As CSO of Game District, I am excited to shape the future of mobile gaming, building on the successes of both Game District and Gleam Games. We are ready to bring fresh, bold ideas to the market that will redefine mobile gaming.”
Founded by Eser Yoğurtcu, Berkay Bekil, and Furkan Bekil, Gleam Games has swiftly established itself in Türkiye’s mobile gaming industry, particularly in the casual gaming segment. The studio has gained recognition for EverBlast, a puzzle game that has attracted hundreds of thousands of players with its engaging design and gameplay. By integrating advanced game development tools and AI technology, Gleam Games has set itself apart as a tech-forward game studio focused on creating compelling user experiences.
Advancing Türkiye’s role in the gaming industry
Game District is known for its impressive portfolio, with over 2 billion downloads and 7 million daily active users. It holds a unique position in MENA where 65% of the population identifies as gamers. This high engagement can be attributed to the region’s youthful demographic and widespread smartphone use, which provide access to digital entertainment. With partnerships spanning major international brands like the NFL, Game District’s acquisition of Gleam Games promises to extend its reach even further and tap into Türkiye’s thriving game development ecosystem.
“This acquisition is not just an entry into Türkiye but also an endorsement of the country’s expanding role in the global gaming sector. With Türkiye’s talent pool and rapidly growing tech infrastructure, we aim to build stronger ties within the European gaming community, enhancing collaboration between developers and players,” said Hameed, “We believe in Türkiye’s potential as a dynamic gaming hub, and we are committed to supporting the region’s growth while developing world-class gaming experiences.”
Türkiye’s New Airline Named “Four-Star Low-Cost Airline” by Global Passengers
Türkiye’s newest airline, AJet, has been honoured by the Airline Passenger Experience Association (APEX), a leading authority in the aviation industry, at the acclaimed APEX Passenger Choice Awards. After being rated by more than one million passengers worldwide, AJet was awarded the title of “Four-Star Low-Cost Airline”, standing out as the only Turkish airline in this category to achieve the recognition.
AJet’s Service Quality Gains International Recognition
As one of the most respected global aviation organizations, APEX awards airlines across various categories based on passenger experiences. Competing against numerous international airlines, AJet stood out for prioritizing passenger satisfaction and offering affordable pricing. In a category evaluated by one million passengers, AJet earned the title of “Four-Star Low-Cost Airline,” cementing its commitment to accessible, quality travel.
Having launched its first flight on March 31 under the AJet name, the airline achieved its first international award in just seven months since its founding.
“Our Goal: To Be the First Choice in Accessible Travel”
The award was presented by APEX/IFSA CEO Dr. Joe Leader to AJet’s SVP Marketing’, Fatih Cığal, and Cabin Training Director, Türkan İşyapan Gürbüz, at the APEX/IFSA Global Expo in the United States.
Expressing pride in receiving such a prestigious award, Fatih Cığal, AJet’s SVP Marketing, commented, “We are honored to be recognized with one of the world’s most esteemed awards. I extend my heartfelt thanks to all our team members for their dedication and hard work in achieving this success. Our mission is to become the go-to brand for safe, affordable travel and to remain the top choice for passengers seeking accessible journeys.”
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