Business London Press

Electric Brixton announces support for local grassroots youth football

News

Helen Greaney

-

25/07/2024

Electric Brixton announces support for local grassroots youth football

Iconic live music venue Electric Brixton has announced an exciting new partnership to support local grassroots youth football.

The successful music venue known for its contribution to youth music culture in Brixton is now investing in local community football.

Electric Brixton, which was earlier this year made an Asset of Community Value to protect the venue for future generations, has announced a £10,000 financial package that will fund local football and sports.

Following England’s Euros campaign in Germany, Electric Brixton has committed to support Regan’s Soccer School, a local company established in the summer of 2017.

The investment will allow Regan’s Soccer School to buy new kits and assist with free sports sessions giving back to the children in the community.

Dominic Madden, co-founder and CEO of Electric Brixton said: “Since the refurbishment and reopening of the Electric the local community has taken us under their wing and supported us through some challenging times. We are proud to give back and support a great local initiative which benefits children across the borough. Football is a universal sport that supports and encourages teamwork and we hope our support will see great benefits to our young and aspiring footballers of tomorrow.”

Regan’s FC was established by Harry Regan in 2017 to bring something new to the community and create an open arms football club for all families in and around the areas of SE1 and SE11, something which had been lacking for many years.

Since then they not only deliver various football sessions throughout the week for nine Regan’s FC teams, but have also run football camps, half term activities and development centres to create a platform for all ages and abilities as an introduction to football across Central and South East London. Throughout last season they successfully registered over 500 children from the local schools and community with age groups ranging from 4-15 years old, who compete the the Saturday Youth League, Selkent League and JPL League.

The aim as a club is to create pathways for many talented players across their age groups and also install the importance of competing in competitive sport from a young age.

With their work and support from company’s like Electric Brixton they are bringing players and families together in the community from all different backgrounds and religions.

Regan’s founder, Harry Regan, said: “As we have seen with the Euros football brings people together and allows communities to unite like no other sport can. The support we have received from Electric Brixton is so important because it will allow us to buy new kits and develop free training sessions for youngsters in our local communities. I would like to thank everyone at Electric for their generosity and look forward to working with them in the future.”

The Electric Brixton is part of the Electric Group, an independent music company, born and bred in Brixton. They own and operate some of the UK’s most iconic live music venues including Electric Brixton, SWX Bristol and NX Newcastle. They also own the Freehold of the Leadmill in Sheffield, the longest running live music venue in the city.

The Electric Group was formed in 2013 and in just over ten years the company has evolved out of the success of our refurbishment and reimagination of the Brixton Fridge as Electric Brixton, now recognised as one of London and the UK’s leading music venues, hosting world class artists across an eclectic range of genres.

The multi-purpose London venue in Brixton was the first development and has proved to be one of London’s most iconic and much loved music venues.

The Edwardian building has a wealth of history, with a number of legends having graced its stage including The Smiths, The Clash, Eurythmics, Pet Shop Boys, Liam Gallagher, Ella Eyre, John Newman, Pixies, My Bloody Valentine, Stereophonics, Franz Ferdinand, Rudimental, Swans, Keane, Emile Sandé, London Grammar, Clean Bandit, Ziggy Marley, David Ram Jam Rodigan, Andy C, DeadMau5, Carl Cox, Gorgon City and many more.

The company’s success has been achieved by focusing on the venues, the people who work there and the communities in which they have deep roots. They pledge to continue to make these three pillars a priority in the future as they move to different venues across the UK.

The Electric Group is a Joint Venture between co-founders, Dominic Madden, CEO, and Jake Lewis. Dominic has over 20 years’ experience of management in entertainment and Jake is a musician and producer.

ACTEXPO24: Experience the Best of Coffee and Tea at Africa Coffee & Tea Expo 2024

Marketing

News Desk

-

24/07/2024

0

ACTEXPO24: Experience the Best of Coffee and Tea at Africa Coffee & Tea Expo 2024

With the global appetite for premium coffee and artisanal tea on the rise, there is no better place to savour these exquisite beverages than at the Africa Coffee & Tea Expo 2024 (ACTEXPO24). Taking place in the picturesque city of Kigali, Rwanda, this premier event at the Kigali Convention Centre will celebrate the rich heritage and cutting-edge innovations of the continent’s coffee and tea industry. Save the dates for September 12-14, 2024, and prepare to be inspired, informed, and invigorated.

Why ACTEXPO24 is a Must-Attend Event

A Showcase of Excellence

ACTEXPO24 brings together the crème de la crème of the coffee and tea world, featuring top exhibitors from across Africa. Attendees will have the unique opportunity to engage directly with producers and suppliers, gaining insights into the meticulous processes that go into creating the perfect cup. From the lush highlands where coffee beans are nurtured to the verdant fields where tea leaves are handpicked, every exhibitor at ACTEXPO24 embodies a commitment to quality and sustainability.

Innovation at Its Finest

In an industry that thrives on innovation, ACTEXPO24 is at the forefront, showcasing the latest advancements in brewing technology and sustainable practices. Visitors can explore state-of-the-art brewing equipment designed to enhance the flavour and aroma of their favourite beverages. Whether you’re a seasoned barista or a tea enthusiast, the expo offers a wealth of knowledge and tools to elevate your craft.

Networking Opportunities

One of the standout features of ACTEXPO24 is the unparalleled networking opportunities it provides. Connect with industry leaders, from pioneering entrepreneurs to established brands, and discover new business opportunities. Engage in meaningful conversations that could lead to lasting partnerships and collaborations. The expo is not just an event; it’s a vibrant community of like-minded individuals passionate about coffee and tea.

Explore Trade Opportunities

Discover potential trade opportunities within the booming coffee and tea sectors in Africa, offering your financial products, loans, and facilities to farmers and businesses, thus driving business growth and diversification.

Engaging Workshops and Seminars

ACTEXPO24 goes beyond exhibitions with a series of engaging workshops and seminars designed to educate and inspire. Learn from experts about the latest trends in the industry, sustainable farming practices, and the art of brewing. These sessions are crafted to provide both practical knowledge and visionary insights, ensuring that every attendee leaves with a wealth of information and renewed enthusiasm.

A Taste of Africa’s Rich Heritage

Rwanda, often referred to as the “Land of a Thousand Hills,” offers the perfect setting for this grand event. Known for its exceptional coffee, Rwanda’s rich cultural heritage and stunning landscapes provide an idyllic backdrop for ACTEXPO24. Attendees will have the chance to explore Kigali, a city that beautifully blends tradition with modernity, and experience the warmth and hospitality of its people.

Sustainable and Responsible

At ACTEXPO24, sustainability is more than a buzzword; it’s a core principle. The expo highlights eco-friendly practices and encourages dialogue on sustainable development in the coffee and tea sectors. From organic farming techniques to fair trade practices, the event is committed to promoting a responsible approach to production and consumption.

How to Join

Don’t miss out on this extraordinary event. Whether you’re a coffee connoisseur, a tea lover, or an industry professional, ACTEXPO24 has something for everyone. Here’s how you can participate:

· Register Online: Secure your spot by registering online. Visit africacoffeeteaexpo.com to sign up.

· Follow Us on Social Media: Stay updated with the latest news and announcements by following our social media channels.

· Plan Your Visit: Explore Kigali and plan your itinerary to make the most of your visit.

The Africa Coffee & Tea Expo 2024 is more than just an event; it’s a celebration of excellence, innovation, and community. Join us in Kigali for an unforgettable experience that will deepen your appreciation for coffee and tea and connect you with the heart of Africa’s vibrant industry. See you at ACTEXPO24—where the best of Africa’s coffee and tea culture comes to life.

Duracell Energy Hub Debuts in Cheltenham Town Centre

Energy

News Desk

-

24/07/2024

0

Duracell Energy Hub Debuts in Cheltenham Town Centre

Authorised Duracell licensee, Puredrive Energy Ltd, is opening its first-ever store within the historic Cavendish House, right in the centre of Cheltenham.

With the growing demand for more reliable and cleaner energy to power homes, and increasing pressure on the national grid, battery storage systems provide many advantages to homeowners. These include the ability to save up to 85% on electricity bills, purchase electricity at the cheapest rates, and use it as needed.

The public will have the opportunity to learn how they can reduce their home energy costs through the range of Duracell Energy home battery products at this unique store located in Cavendish House, Cheltenham.

A typical house uses up to 10kWh per day of electricity which equates to an average annual bill for a medium three-bedroom house of £937. Adding a home battery to a property can cut energy bills by as much as £796 per year when combined with solar panels, according to British Gas.

Cheltenham-based Puredrive Energy launched the ecosystem of Duracell Energy products to the UK market back in March at the Fully Charged Show, London. The range of battery storage solutions including the Dura5 5kWh battery, the Dura-i Inverter and the Duracharger EV will be exclusively sold by Puredrive Energy in the UK. The products offer full integration to provide homeowners with a comprehensive solution to lowering the cost of their bills as well as reducing their carbon footprint.

Cavendish House, located right at the heart of Cheltenham on the Promenade, was first established in 1823, making it the town’s oldest department store. In recent years high street giant House of Fraser had occupied the building until the store’s closure earlier this year.

Puredrive Energy CEO, Mark Millar said: “This is the first time in our company’s history we will have boots on the ground within a fixed location.

“The first ever Duracell Energy store is now open and will be a hub to support homeowners in making an informed decision on home battery solutions to save money on their energy as well as minimise their environmental impact.

“Amid uncertainty within the energy market and the increased dependency on the national grid, customers will be able to obtain a quote for our home battery storage solutions from our own dedicated Duracell Energy team.”

For more information, homeowners can obtain a quote in 30 seconds via the Duracell Energy website at app-uk.duracellenergy.com/quote-calculator.

EduCrafter: Enabling Chinese Students to Master Academic Writing Abroad

Education

News Desk

-

24/07/2024

0

EduCrafter: Enabling Chinese Students to Master Academic Writing Abroad

EduCrafter, a leader in ethical academic support, has reached a significant milestone by expanding its services to support over 50,000 students annually, including 5,000 new Chinese students in 2024.

Each year, between 600,000 and 800,000 Chinese students venture abroad for their studies, with the UK and US being popular destinations. However, statistics reveal that three in five Chinese students, approximately 400,000, encounter difficulties in writing their essays, reports, and dissertations. This issue is similarly prevalent among Russian and Arabic students studying in the UK and US, where many fear failure due to their unfamiliarity with Western academic writing conventions.

EduCrafter provides essential guidance and support, helping these students navigate the complexities of academic writing and achieve their academic goals. Its mission is to offer legitimate and ethical tutoring services, focusing on helping students understand and excel in essay writing rather than simply completing assignments for them.

“Moving to a new country to study is not an easy process and we recognise that students need our support with daily tasks that come with being at university, such as essay writing.

“We focus on teaching students how to structure their essays, conduct research, and reference their work correctly, empowering them to produce high-quality assignments independently.”

EduCrafter’s platform offers access to a team of 450 expert tutors, all graduates from prestigious universities like Harvard, Stanford, Oxford, and Cambridge. These tutors are equipped with the knowledge and experience to guide students through the intricacies of essay writing, ensuring they develop the skills necessary to succeed.

EduCrafter ensures that each assignment is crafted to meet specific requirements, adhering to the highest standards of academic integrity. Its quality control measures guarantee that all work is original and free from plagiarism, providing students with the confidence that they are receiving top-notch guidance.

While its primary focus is on Chinese students, EduCrafter is equally beneficial to Russian and Arabic students facing similar challenges. EduCrafter’s support extends to all students struggling with the transition to Western academic writing standards, offering them the tools and guidance needed to excel.

For more information, visit educrafter.co.

Sketch Studios’ Design Director Champions Workplace Inclusivity for Neurodivergent Employees

Business

News Desk

-

24/07/2024

0

Sketch Studios’ Design Director Champions Workplace Inclusivity for Neurodivergent Employees

A London-based studio is pioneering inclusivity in workplace design. Sketch Studios’ Design Director, Gareth van Zyl, is at the forefront of the conversation surrounding workplaces for neurodivergent employees.

Variations in cognition, attention, focus, and sensory processing influence how we live our lives. For individuals who are not neurotypical (including those with autism, ADHD, dyslexia, and other conditions), these differences can significantly impact their careers and wellbeing.

Neurodiverse design entails creating workplaces that accommodate various neurological profiles. Neurodiversity has only recently gained attention in the workplace, and continued advocacy from organisations like Sketch Studios is essential to maintaining an open dialogue and fostering innovative design that challenges conventional norms.

Gareth was the design expert in several roundtable discussions hosted by Sketch Studios about designing for neurodiversity in the workplace. Since then, he’s educated organisations across various industries on how office design can craft an inclusive environment for all.

Gareth highlights the impact of the open-plan office, which can reduce privacy, increase noise levels, and cause disruptions and sensory overload. He suggests design solutions like implementing acoustic treatment, creating designated quiet areas that staff can retreat to, and adopting flexible seating arrangements that give employees their autonomy back.

Guenaelle Watson, Managing Director at sister brand 360 Workplace, weighed in on the discussion: “One of the core principles of neurodiversity inclusion is offering choice and flexibility within the workplace environment. The key is providing choice and having places where people can focus, areas where individuals can collaborate, spaces to decompress, socialise, and making it comfortable for anyone to make those decisions.”

Technology also plays a crucial role in providing access to assistive technologies. Incorporating inclusive design principles into digital platforms and software fosters equal access to tools, information, and resources.

Ultimately, in a world where disclosing neurodivergence is still a scary idea for many, empowerment comes from encouraging open dialogue between employers and employees about individual needs and preferences. Gareth hopes to help senior leaders champion neurodiversity inclusion by opening their eyes to the possibilities and impacts of providing a welcoming workplace for all.

Owl Bridge Media and ante inc. Unite to Enhance Services for B2B2C Companies

Marketing

News Desk

-

24/07/2024

0

Owl Bridge Media and ante inc. Unite to Enhance Services for B2B2C Companies

Owl Bridge Media and ante inc., two prominent media agencies, are thrilled to announce their merger, aimed at providing both existing and new clients with a comprehensive creative strategy and production studio. The newly combined agency will harness 55 years of collective experience to deliver an expanded suite of services in social impact, fintech, climate tech, aerospace, and founder-led growth sectors.

Owl Bridge Media and ante inc. boast a proven history of developing and nurturing some of the world’s most influential brands. Their impressive portfolio includes notable names such as Global Citizen, Hulu, and Mel Robbins, alongside successful partnerships with industry leaders like Niantic, Netflix, and Sony Pictures Television. This merger will consolidate their strengths and resources, offering clients a full range of services under one umbrella.

With an in-house team of marketing, media, and creative veterans, the new entity will offer tailored solutions that drive meaningful results and foster sustainable brand growth. As an agency of record, the merger allows for 360° social, digital, video, podcast and television production.

For clients wanting execution-focused creative work, the agency will offer a tiered white-label subscription model with no binding contracts.

Owl Bridge Media is a media agency specializing in campaign creation and management for social impact brands. Owl Bridge Media has successfully worked with clients across state government and private enterprise to elevate brand trust and drive engagement.

ante inc. is a media agency known for its innovative approach to creating IP for founders and subject matter experts. ante inc. has built a reputation for excellence in the industry, working with high-profile clients to achieve their revenue goals through digital media.

“I’m proud to bring on the expertise of ante inc.” said Jay Gunning, Founder of Owl Bridge Media. “This is a significant step toward expanding our capabilities and delivering even greater value to our clients. Our combined knowledge and shared vision will enable us to push the boundaries of what is possible for our clients and tell their stories from initial vision through distribution to their audiences.”

Mandy Miranda, Co-Founder of ante inc., echoed the message, “Our merger with Owl Bridge Media marks the beginning of an exciting long-term vision. Together, we are well-positioned to offer a full suite of services that meet the evolving needs of our clients and help them increase the ‘return on creative’ they are seeking in connecting with their audiences.”

Unlock the Potential of Your Business with SEO Tips

Blog

Danielle Trigg

-

23/07/2024

0

Unlock the Potential of Your Business with SEO Tips

For Liverpool businesses eager to increase their online presence and drive more customers, implementing effective SEO strategies is essential. Aqueous Digital, a leading digital marketing agency in the North West, offers valuable insights into mastering SEO Liverpool and SEO Merseyside, helping local enterprises rise to the top of search engine rankings and attract a larger audience.

Supercharge Your Business with SEO Liverpool

In the digital era, a strong online presence can make all the difference for local businesses. By focusing on SEO Liverpool and SEO Merseyside, businesses can enhance their visibility in search engine results, drawing more traffic and potential customers. Aqueous Digital shares some top tips to get you started:

1. Focus on Local SEO

To connect with the local community, it’s crucial to optimise your content with local keywords. Use terms related to your business and location – such as ‘flower stall Liverpool’ naturally within your website content, including titles, headings, and meta descriptions. This helps search engines recognise your business’s local relevance, improving your visibility to local searchers.

2. Mobile Optimisation is Key

As mobile search continues to grow, ensuring your website is mobile-friendly is more important than ever. Google favours mobile-optimised websites, which means a responsive design is vital for effective SEO Liverpool. A mobile-friendly site enhances user experience, leading to longer visits and lower bounce rates, both of which positively impact your search rankings.

3. Invest in Quality Content

Creating high-quality, relevant content is a cornerstone of successful SEO. Regularly updating your blog with informative articles, how-to guides, and local news can significantly boost your SEO Merseyside efforts. Quality content engages visitors, keeps them on your site longer, and positions your business as a knowledgeable authority in your field.

4. Utilise Local Listings

Listing your business on local directories and review sites like Google My Business, Yelp, and TripAdvisor is crucial. Ensure your information is consistent and accurate across all platforms to enhance your SEO Liverpool strategy. Positive reviews and high ratings can also improve your local search visibility and credibility.

5. Build Strong Backlinks

Backlinks from reputable websites are a strong signal to search engines of your site’s credibility and relevance. Seek opportunities for guest blogging, partnerships, and local sponsorships to build a robust backlink profile. This not only enhances your SEO Merseyside strategy but also drives referral traffic to your site.

6. Harness the Power of Social Media

Social media is a powerful tool for boosting your SEO Liverpool efforts. Actively engage with your audience on platforms like Facebook, Twitter, and Instagram. Share your content, highlight local events, and interact with followers to build a strong community around your brand, which can drive traffic to your site and improve your online presence.

About Aqueous Digital

Aqueous Digital is a leading digital marketing agency in the North West, specialising in SEO, PPC, and content marketing. With years of experience and a dedicated team of experts, Aqueous Digital is committed to helping Liverpool and Merseyside businesses thrive in the competitive digital landscape. Their bespoke SEO Liverpool and SEO Merseyside strategies are designed to ensure businesses reach their target audience and achieve sustainable growth.

Flare Secures King’s Entrepreneurship Prize for Innovative Student Safety Apps

News Desk

-

23/07/2024

0

Flare Secures King’s Entrepreneurship Prize for Innovative Student Safety Apps

LONDON, UK – July 18th, 2024: Flare, a groundbreaking company specialising in branded student safety apps, has won the prestigious King’s Entrepreneurship Prize, marking a significant achievement in one of Europe’s largest university entrepreneurship competitions.

Awarded by King’s College, Cambridge University, this accolade includes a substantial grant aimed at supporting Flare’s mission to expand its services to more educational institutions across the UK.

Flare offers a white-label service that allows universities, colleges, and schools to develop branded safety apps tailored to their unique needs. These apps are designed to promote a secure and supportive environment for students. Founded by recent Cambridge graduates, Flare leverages cutting-edge technology to enhance student welfare.

Gabriel Brown, co-founder of Flare, expressed his enthusiasm about the award: “With the support of the King’s Entrepreneurship Prize, we can expand our reach and offer more institutions the opportunity to provide branded safety apps for their students. Our service allows universities and colleges to prioritise student safety and promote a positive brand image by offering a customised app that meets their unique needs.”

In November 2023, Flare introduced a free app for student safety named “Flare – Stay Safe.” This app quickly gained traction, being adopted by over 50 student union partners across more than 27 universities in the UK. It serves as an emergency alert tool, enabling students to send pre-written alert messages to their friends and family with a single tap. The app has been particularly beneficial for smaller institutions lacking 24/7 security staff.

Building on the success of its free emergency alert app, Flare’s white-label service offers a variety of customisable features. Institutions can order a safety app that aligns with their brand and specific requirements, including emergency messaging, location sharing, one-tap SOS, and a panic alarm.

Flare’s innovative microservice architecture underpins its ability to reduce the financial and logistical barriers to adopting student safety apps. For instance, Flare provides free trials, allowing institutions to test the app with key stakeholders before committing to a purchase. Additionally, Flare handles full maintenance and testing of the delivered apps as part of a transparent and cost-effective annual subscription.

By offering a branded safety app, educational institutions can demonstrate their commitment to student welfare, thereby enhancing their reputation and fostering a supportive environment. Flare’s scalable and cost-effective service ensures that even the smallest universities and colleges can implement top-tier safety solutions.

Flare’s achievement in securing the King’s Entrepreneurship Prize is a testament to its innovative approach and dedication to improving student safety through technology. The recognition and financial support from this prize will undoubtedly accelerate Flare’s growth and impact across the UK.

For more information about Flare and its branded safety solutions, please visit their website at www.flare.cx.

Gavin Watson: From Debt to Six-Figure Entrepreneurial Success

Business

News Desk

-

23/07/2024

0

Gavin Watson: From Debt to Six-Figure Entrepreneurial Success

SOUTH YORKSHIRE, UK. July 18th, 2024 – Gavin Watson’s journey from financial turmoil to entrepreneurial triumph is a testament to resilience and strategic mentorship. Once buried in debt and uncertainty, Watson now leads a successful consultancy and production company, guiding individuals to create lucrative courses and coaching programmes.

Watson’s rise in the business world has been marked by his 14 years of experience as a digital entrepreneur. His strategic partnerships with global marketing experts have equipped him to offer comprehensive coaching solutions, empowering clients to navigate the complexities of the business landscape confidently.

Watson’s early career was fraught with challenges. After leaving his job as a quantity surveyor, he fell into the traps of get-rich-quick schemes and MLM ventures, seeking financial freedom. It was only after he found mentorship from a seasoned information publisher that his fortunes began to change. “My first year saw £80,000 in revenue, but without a solid foundation, setbacks followed,” Watson recalls. Despite these early hurdles, he persisted, understanding the need for a robust business strategy.

Over the past five years, Watson has invested more than £165,000 in mentorship and education. This commitment to learning and growth has been instrumental in his success. His company, Gavin Watson Coaching, provides ‘done for you’ and ‘done with you’ coaching programmes, helping clients accelerate their online business growth. These programmes cover essential aspects such as identifying target audiences, developing sales funnels, crafting tailored copywriting, managing online advertising and social media content, and producing high-quality videography and photography.

Watson’s consultancy is now thriving, and he is recognised as a certified business strategist. His story underscores the importance of mentorship and proven methodologies in achieving business success. “Solid business foundations and continuous learning have been key to my success,” says Watson.

Expanding his portfolio, Watson is set to launch a software company, author books, and introduce a new podcast series, ‘Entrepreneurs Online.’ He is also committed to destigmatising anxiety and mental health struggles within the entrepreneurial community. His upcoming mini-series will delve into the realities of online business, mindset challenges, and dealing with cyberbullying.

Watson’s dedication to excellence and resilience is inspiring aspiring entrepreneurs worldwide. His recent sponsorship of the prestigious ‘AdCon’ event, headlined by Dragon’s Den investor Steven Bartlett, is a testament to his growing influence. Additionally, Global Business Strategist Lisa Johnson has invited him to speak at her Sales & Strategy days, recognising his expertise and success.

Watson’s mission goes beyond business achievements; he is passionate about addressing mental health challenges faced by entrepreneurs. “Entrepreneurship can be isolating and stressful. I want to bring these issues to light and provide support,” Watson explains. His transparent approach aims to offer much-needed understanding and support to those navigating the entrepreneurial path.

Gavin Watson’s journey from financial struggles to six-figure success highlights the power of perseverance, strategic mentorship, and continuous learning. As he continues to expand his ventures and support the entrepreneurial community, Watson’s story serves as a beacon of hope and inspiration for those striving to turn their business dreams into reality.

Joanne Avison Unveils Groundbreaking Book on Fascia and Movement

News Desk

-

23/07/2024

0

Joanne Avison Unveils Groundbreaking Book on Fascia and Movement

Brighton, UK. July 18th, 2024 – Joanne Avison, a celebrated author, illustrator, and yoga specialist, has launched her latest book, “Myofascial Magic in Action.” This book is the first in a series of five, commissioned in 2023, and is set to revolutionise the understanding of movement and therapy through her pioneering work on fascia, anatomy, and movement.

The series aims to make the complex science of fascia accessible and practical for everyone, from yoga and Pilates instructors to physiotherapists, fundamentally changing how movement is taught and comprehended.

Joanne’s journey began with her own struggles to understand her body. As a self-described non-athlete and bookworm, she faced chronic pain and limitations following the birth of her son. Traditional physiotherapy and yoga failed to provide relief, prompting her to delve into anatomy, biomechanics, biotensegrity, and fascia. This exploration led her to human dissection labs and mystery schools, where she uncovered the unique, interconnected nature of the human body through the living interface of the fascia.

Her deep investigation into fascia—an essential connective tissue matrix—revealed that the body behaves more like a liquid crystal interface than a mechanical machine. Joanne’s research demonstrated that understanding fascia could significantly enhance movement, prevent injuries, alleviate chronic pain, and improve overall well-being. This paradigm shift has transformed her life and the lives of many others through her teachings and writings.

Joanne’s first book, “Yoga, Fascia, Anatomy, and Movement,” became a top-selling specialist resource, acclaimed for its depth and clarity. Despite initial pressure to produce a coffee-table book, Joanne remained committed to creating a serious, impactful work, resulting in a respected academic publication that has influenced movement teachers worldwide.

“Myofascial Magic in Action” continues this legacy, offering a more practical and user-friendly approach. The high-ticket course accompanying the book, launched in October 2023, has already seen remarkable success, growing steadily. This course trains movement instructors to integrate Joanne’s methods into their practice, promising transformative results for their clients.

Beyond writing, Joanne is an international teacher of applied structural anatomy, a professional Structural Integration practitioner, and the Director of the Art of Contemporary Yoga Teacher Training in London. Her extensive training includes certifications in Cranio-Sacral Therapy, Autoimmune Response Testing (A.R.T.), and Frequency Specific Microcurrent (F.S.M.), among others. Joanne’s unique approach integrates her studies in anatomy, philosophy, and spiritual sciences, offering a holistic perspective on human movement and wellness.

Her involvement in the new field of Fasciategrity and her ongoing work in complementary health and medicine underscore her commitment to advancing understanding in these areas. Joanne’s upcoming series of books, illustrated with her own whimsical cartoons, promises to demystify fascia and empower individuals to move better, live pain-free, and connect more deeply with their bodies.

In 2015, Joanne’s work garnered the attention of the Movement of Spiritual Inner Awareness (MSIA), a charitable foundation in Los Angeles. Invited to teach their community, Joanne integrated her knowledge of fascia with the spiritual teachings of this mystery school, significantly influencing her perspective and approach. By 2023, she earned a doctorate in Spiritual Science, becoming an ordained minister and merging her scientific knowledge with spiritual insights.

Joanne’s personal journey has also been marked by resilience. Diagnosed with breast cancer, she applied her methods to aid her recovery, achieving remarkable results. Within 12 weeks of major surgery, she was able to perform full weight-bearing yoga, demonstrating the efficacy of her “myofascial magic” techniques.

Her story is one of perseverance, innovation, and a deep commitment to improving human movement and wellness. Joanne Avison’s work is not just a contribution to the field of movement and therapy; it is a game-changer, offering a new way to understand and care for the human body. The course, co-created with Paul Thornley, is a fabulous “non-denominational” movement practice for all movement instructors. Her upcoming series of books will provide clear, actionable steps to improve natural human movement, making this essential knowledge accessible to all, regardless of age and fitness level.

Joanne Avison’s contributions to the fields of anatomy, movement, and wellness are unparalleled. Her work bridges the gap between traditional teachings and modern science, offering a fresh perspective that resonates with practitioners and enthusiasts alike. “Myofascial Magic in Action” is poised to become a cornerstone in the education of movement professionals, continuing Joanne’s mission to transform lives through a better understanding and practice of fascia-based movement.

For more information, or to learn more about Joanne Avison’s upcoming book and course offerings, please visit: Myofascial Magic.

Company

Latest

Popular

Sitemap