In an era defined by digital transformation reshaping industries, B2B sales are undergoing a profound evolution. Enter Forward, an innovative solution poised to reinvent the B2B sales experience for the digital age.

After a successful year-long beta phase as Simpliciter, the FORWARD Digital Sales Room is now unveiled. Its goal is to simplify, engage, and enhance the efficiency of B2B sales for both buyers and sellers.

In a digital sales landscape where, according to a recent global survey by Gartner, 77% of B2B buyers describe their most recent purchase experience as complicated or challenging, a clear need for a solution emerges. Complex buying processes and information overload often lead to extended sales cycles and stalled deals. Forward seeks to eliminate these obstacles, ensuring that B2B sales journeys are seamless, maintain momentum, and culminate in successful deals.

The new banner “Forward” and its guiding principle “Drive your deal forward, effortlessly” encapsulate the essence of seamless progress that modern sales teams demand.

Forward’s platform replaces email clutter with dedicated digital sales rooms, consolidating sales resources, tools, interactions, and deal processes into a unified workspace. This solution fosters seamless collaboration and expedites buying decisions. Each digital salesroom, accessible via a single link, facilitates real-time interactions, provides invaluable sales insights, suggests mutual-action plans, and offers automated personalisation.

Boris Rino, co-founder of Forward, expresses his excitement: “Our transition from Simpliciter to Forward underscores our dedication to helping sales teams create smoother and more engaging experiences that effortlessly maintain prospect engagement and advance the deal!”

“95% of B2B sales processes still rely on emails and attachments. This isn’t just time- and resource-draining; it’s a major cause of lost sales,” says Altug Beser, a serial entrepreneur, and co-founder of Forward, with two successful exits under his belt in the vertical of digitalisation of B2B sales processes. “Both the buyer and seller side are in dire need of a streamlined experience. During our beta phase as Simpliciter, we witnessed a 30% shortening of sales cycles and a 23% drop in email back-and-forth. I believe any forward-thinking business should experience the advantages of a digital sales room firsthand.”

In a rapidly changing landscape, forecasts indicate that by 2026, a remarkable 30% of B2B sales cycles will transition to the efficiency of digital sales rooms. For enterprises and SMBs still reliant on conventional engagement methods and subpar buyer experiences, the need for transformation is undeniable.

Seizing this transformative moment, FORWARD extends an invitation to experience its digital sales room solution for free at www.dealforward.com. This opportunity empowers users to witness firsthand how FORWARD streamlines processes, effortlessly propelling deals forward and delivering that “wow” factor that accelerates deal closures.

Leading UK industrial flooring supplier, Warehouse Flooring, is advocating for construction firms to make informed decisions when selecting flooring for new industrial buildings. The choice of flooring material plays a pivotal role in ensuring the efficiency and safety of daily operations within warehouses, especially considering the heavy loads, foot traffic, and machinery these facilities typically endure.

Elliot Preston, a representative from Warehouse Flooring, emphasised the importance of flooring selection, stating, “Selecting the right type of warehouse flooring is not just about aesthetics; it’s about durability, safety, and efficiency. 

He continued, “Additionally, this decision represents a significant investment that directly impacts operational efficiency and maintenance costs.”

“Warehouse floors are subjected to intense wear and tear, making the choice of flooring material critical. The flooring needs to withstand the constant movement of forklifts, pallet jacks, and heavy machinery, all while providing a safe surface for workers to navigate. 

It’s also a significant investment that directly impacts the operational efficiency and maintenance costs of the facility.”

He concluded, “Understanding your warehouse’s unique requirements and investing in high-quality flooring can result in a durable and efficient workspace that contributes to the overall success of your operations. Remember, making the right flooring choice today can lead to significant time and cost savings in the long term.”

Warehouse Flooring has extensive experience supporting construction firms with their flooring needs, offering expert guidance on selecting the most suitable flooring for specific applications.

Preston stated, “Our team possesses unparalleled expertise and provides tailored solutions because we recognise that each warehouse has unique demands. We deliver efficient installations, quality assurance to surpass industry standards, competitive pricing, and boast a long list of satisfied clients.”

For more information on Warehouse Flooring and their offerings, please visit warehouse-flooring.uk.