At tastecard, we’re as passionate about our daily cup of Joe as anyone else. But we couldn’t help but wonder: what do you love sipping on, and more importantly, where can you save money while enjoying it? Our curiosity led us to explore the caffeine habits of the UK to uncover which cities are brewing the most enthusiasm and what coffee choices are getting everyone up and running in the morning.
And The Most Caffeinated City Is…
Our data analysis reveals that London leads the pack with a staggering 97,270 total monthly searches for coffee. Following closely are Edinburgh (20,290), Manchester (15,000), and Birmingham (11,810). On the flip side, it seems Southwark could use an extra dose of caffeine, ranking at the bottom with only 700 total monthly searches for coffee and 5,600 in 2023 alone.
Top 5 Most Caffeinated Cities of 2023:
- London – 778,160 total searches
- Edinburgh – 162,320 total searches
- Manchester – 120,000 total searches
- Birmingham – 118,080 total searches
- York – 112,000 total searches
The Nation’s Favourite Coffee?
When it comes to coffee types, the humble Americano steals the spotlight with a whopping 1,350,960 total average searches in 2023. It’s followed by the Flat White (216,800), Cappuccino (177,600), and the exotic Chai Latte (177,600).
Top 3 Coffee Types of 2023:
- Americano – 1,350,960 total searches
- Flat White – 216,800 total searches
- Cappuccino – 177,600 total searches
What’s Flying Off the Shelves?
Our data also sheds light on the nation’s preferred coffee purchases among tastecard’s audience. The Latte Regular takes the lead with 22.3k sold, followed by Cappuccino Regular (14.6k sold), Flat White (13.9k sold), and Americano Regular (13.1k sold).
Top 3 Coffee Purchases:
- Latte Regular – 22.3k sold
- Cappuccino Regular – 14.6k sold
- Flat White – 13.9k sold
Are You Ready To Join The Buzz?
We hope our caffeine exploration has been an eye-opener. Whether you’re an Americano aficionado in London or a Latte lover in Oxford, it’s clear that the UK has a rich tapestry of coffee enthusiasts.
But the most crucial fact of all is the 25% savings on Barista-made drinks with tastecard. This means that non-tastecard members are missing out on £117 worth of savings!
Notes: Based on using tastecard’s 25% off barista-made drinks on an average coffee price three times a week.
Join tastecard today to sip and save on your favorite drinks while becoming a part of the nation’s grand coffee tradition!
*Savings based on the national average price for a cup of coffee of £3.25, with the average user buying coffee three times a week.
Location | Coffee (total search volume over 2023)
London | 778,160
Edinburgh | 162,320
Soho | 128,080
Manchester | 120,000
Glasgow | 118,080
York | 112,000
Birmingham | 94,480
Oxford | 88,720
Brighton | 78,720
Bath | 76,240
Cardiff | 76,000
Bristol | 74,960
Cambridge | 72,240
Covent Garden | 70,560
Leeds | 64,160
Reading | 63,200
Liverpool | 56,960
Newcastle | 53,360
Sheffield | 46,240
Nottingham | 40,480
Camden | 40,240
Aberdeen | 39,360
Leicester | 36,480
Wandsworth | 32,960
Chester | 32,720
Milton Keynes | 31,520
Norwich | 30,640
Southampton | 26,080
Hackney | 23,760
Plymouth | 22,960
Hull | 21,600
Dundee | 20,880
Greenwich | 19,040
Bournemouth | 18,880
Derby | 18,240
Swansea | 17,120
Coventry | 13,680
Bradford | 11,920
Bolton | 10,800
Blackpool | 7,600
Southwark | 5,600
