NARMA, a design studio and atelier created by Nouf Al Rashed, unveiled its first capsule collection, the Agal Collection, during an exclusive showcase in London on Monday.
The name NARMA is a combination of two Arabic words – “Nar” (fire) and “Ma” (water) – representing the balance and harmony that underpin Nouf’s design approach. Her philosophy draws inspiration from a wide array of cultural and artistic influences, reflecting a rich blend of heritage and creativity.
Nouf’s work is marked by her passion for materials, with a keen interest in pushing boundaries through the use of unconventional elements. The Agal Collection, NARMA’s first womenswear line, is defined by the incorporation of the agal’s black cord, which features prominently throughout the designs. The collection is designed to be inclusive, moving away from traditional fashion and appealing to a modern, diverse audience.
A strong commitment to sustainability is at the heart of Nouf’s vision. Each garment in the Agal Collection is produced with environmental responsibility in mind, combining style and ethics seamlessly. Nouf’s passion for fashion, culture, and sustainability shines through in every piece.
Reflecting on the collection, Nouf Al Rashed said: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.”
She further explained: “Women were traditionally excluded from the Agal that is worn by men, so I wanted to bring in the idea of a woman’s crown. I have aimed to share this symbol of honour with a female audience, making it more inclusive and accessible to all. I hope for all women to become part of this exciting journey as The Agal Collection continues to make its mark across the globe.”
The collection was launched at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ in London. Beyond fashion, it celebrates heritage, innovation, and a dedication to sustainability.
