BAEKKE, the Danish sustainable jewellery brand, is thrilled to introduce its revamped brand identity and announce its debut in the UK market. Timed impeccably alongside the surge in interest in coded jewellery sparked by the ‘Pear’ dating ring, BAEKKE elevates this concept to new heights, empowering wearers to tell their unique stories through these groundbreaking pieces.
BAEKKE’s jewellery showcases interchangeable coloured beads that effortlessly click on and off, granting wearers the freedom to personalise their accessories in alignment with their emotions, style, or even convey subtle coded messages. Beyond being mere adornments, BAEKKE’s jewellery serves as a canvas for authentic self-expression, enabling individuals to communicate their values, champion causes, or share aspects of their gender identity or neurodiversity.
The launch of the brand-new Shopify website (https://baekke.shop/) signifies an exciting new chapter for BAEKKE, with its refreshed style epitomising the brand’s dedication to innovation, individuality, and sustainability. Lene Schødt, the Founder, elaborates, “Our jewellery transcends aesthetics; it serves as a platform for making a statement. BAEKKE’s designs empower people to proudly wear their beliefs and identity.”
While celebrating the beauty of colour and individuality remains a central focus, BAEKKE remains steadfast in its commitment to sustainability. The brand champions a ‘cradle-to-cradle’ philosophy, ensuring that each piece is meticulously designed for easy recycling and reuse. This approach aligns seamlessly with the BAEKKE ethos of mindful consumption, advocating for quality, versatility, and environmental responsibility.
BAEKKE’s jewellery encourages prolonged use, countering the detrimental impact of single-use plastics. BAEKKE acknowledges that when responsibly managed, plastic can be a valuable resource for sustainability. Unlike materials with higher melting points, such as glass, which necessitate substantial energy for recycling, plastic can be repurposed with significantly lower energy consumption. The smart design further ensures efficient material separation for recycling.
As BAEKKE unveils its revitalised brand and website, it embarks on a new era of vibrant colours in the UK and beyond. The brand is set to launch social media campaigns and plans for an upcoming pop-up event in London. With its core values rooted in innovation, self-expression, and environmental consciousness, BAEKKE deeply resonates with a growing community of conscious consumers, spanning generations, who seek authenticity and purpose in their fashion choices.
Experience the reimagined world of Baekke at https://baekke.shop.
