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Saturday, April 5, 2025

Enviro Waste Management Refocuses on Commercial Sector Through Strategic Rebrand

Enviro Waste Management has undertaken a brand overhaul to align more closely with its new commercial-only focus. Formerly operating across domestic and construction sectors, the company has now committed fully to serving businesses, with a goal of delivering seamless, sustainable, and efficient waste management solutions tailored to commercial needs.

The rebrand includes the rollout of a contemporary website, built for ease of use, and a refreshed digital voice to reflect the company’s refined commercial positioning. Changes will extend offline in stages, with updated uniforms, vehicle branding, and waste sacks being introduced across the business. Complementing this visual revamp is an expanded range of services — including the recently launched bins and sacks collection, which features overnight pick-up to ensure no disruption to business activities. Alongside collection, Enviro Waste Management is committed to responsible waste handling through sorting, reuse, and sustainable disposal.

“Our core values have always been about helping businesses operate more efficiently while reducing their environmental footprint,” said Eli Kushmaro, CEO and Founder of Enviro Waste Management. “While our brand is built on reliability and robust customer support, with this rebrand, we’re not only sharpening our focus on commercial waste but also expanding our service portfolio to truly become the ultimate partner for businesses.”

The updated logo signals this shift with a vibrant blue design and a distinctive brown ‘I’ at the centre — a symbol of the customer’s central role in the company’s mission. Departing from the industry-standard green, the new colour scheme reflects a deeper message: brown stands for trust and stability, while blue signifies professionalism and dependability.

With strong roots in customer service and a forward-thinking strategy underpinned by market research, Enviro Waste Management’s rebrand positions the company to better meet the evolving demands of the commercial sector.

For more information about the rebrand, please visit https://envirowastemanagement.com/ or contact Allysin Pinto, Marketing Lead, at [email protected].

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