Drylining, insulation and M&E solutions distributor etag has marked its 20th anniversary with the appointment of a new commercial director – a move it says provides the perfect foundation to kickstart an ambitious growth strategy.
Emma Hoten-Pool has been recruited as commercial director, with an extensive commercial background in the construction supply sector, focusing on strategic growth, operational improvements and data-driven marketing for numerous builders’ merchant firms, as well as utilities, manufacturing and e-commerce businesses based in the UK and Europe.
Established in 2004, etag is a complete system solutions provider of drylining, insulation, membranes, M&E support systems and fixings, which prides itself on creating efficiencies in project timelines and processes through its products and services.
Having recently celebrated its 20th anniversary, and following Tony Taylor’s CEO appointment last year, etag has outlined an ambitious growth strategy, which it says will further elevate its relationship-focused business strategy and see it continue to achieve high quality outcomes in partnership with its clients and suppliers.
Tony said: “etag has transformed significantly over the last 20 years, driven by our ability to efficiently adapt to what our customers need. etag started out as a fixings business, but today our product range is far greater, meaning we can do so much more, for so many more partners in the industry, while remaining true to our roots. Going forwards, we’ll put even greater focus on being the complete systems provider our customers rely on, evolving our value proposition to continually serve the industry’s needs and make their lives easier.”
In recent months, etag has expanded its business further by welcoming new team members to the Executive team in finance, commercial, operations, HR and business transformation roles, and has completed work on its customer value proposition. This, Tony says, has set the foundations for growth, with an increased focus on customer service, product range, and its supplier strategy moving forwards.
“Combined, our knowledgeable and passionate colleagues, strong customer relationships, vast product range available from our suppliers and our well established presence in the supply chain to the UK’s major cities, the Republic of Ireland and Northern Europe are the perfect recipe for our business to grow exponentially,” he said.
“And as we grow our distribution network and supply chain, our customers will grow with us – just as they have for the last two decades. At a time when many businesses in the industry are making cuts in response to a slow market, we’re doing the opposite. We’re investing into our operations, infrastructure and people to provide the best possible service, making it an exciting time to work both for and with etag.”
