Manhattan Associates Inc. (NASDAQ: MANH) today announced PacSun, a prominent specialty retailer renowned for offering emerging youth brands and trending fashion, has opted for Manhattan Active® Point of Sale to elevate its omnichannel sales strategy and provide a seamless, unified shopping experience to customers.
PacSun’s distinctive collection of relevant brands and styles is accessible through both its online platform and over 300 stores nationwide. By integrating Point of Sale into its existing Manhattan Active Omni Order Management system, PacSun aims to enhance customer interactions, ensuring a uniform experience across all channels as part of its transition towards unified commerce.
The retailer is already benefiting from Manhattan Active Omni’s cutting-edge order management, store inventory, and fulfilment capabilities. The inclusion of Manhattan Active Point of Sale broadens PacSun’s range of solutions, offering associates a cohesive and intuitive experience encompassing in-store selling, engagement, and fulfilment functions. This step assists PacSun in delivering a personalised and contemporary shopping encounter for customers, particularly at the pivotal point of sale.
Shirley Gao, CIO of PacSun, commented, “The addition of Manhattan Active Point of Sale marks a significant milestone for PacSun as we establish our dominance in unified commerce. We highly appreciate the comprehensive and robust nature of the entire suite of Manhattan Active Omni solutions, including Point of Sale. This powerful application grants us access to advanced Omnicart capabilities, customer interaction insights, clienteling, customer-controlled fulfilment, and endless aisle functionality, enabling us to offer an advanced omnichannel shopping experience to our valued customers.”
Bob Howell, executive vice president of Americas for Manhattan Associates, stated, “With Manhattan Active Point of Sale in place, PacSun is well-positioned to continue its success as a leading fashion destination for both Gen Z and Millennial shoppers. We are proud to support this innovative retailer, and we are delighted they chose our next-generation point of sale solution.”
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