The Greenley family from Blackpool is leading the expansion of their family-run business, Roadshow Promotions, which is rapidly growing across multiple sectors.
Father and daughter, Stuart and Natasha Greenley, are at the helm of this business, transforming it from a single company into a multi-sector enterprise.
Originally founded as Roadshow Promotions, the company has earned recognition for running the largest fleet of promotional buses in the UK. Their high-profile clients include Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, who use their buses for awareness-raising tours throughout the UK and Europe. This success has laid the foundation for the family’s broader growth strategy.
Profits from these projects have been strategically reinvested to fuel growth in three key areas: organic development, strategic acquisitions, and diversification into new markets.
To embrace the digital economy, they partnered with a local digital media company to establish Roadshow Media and Roadshow Digital, specialising in website design, SEO, and digital consultancy services, allowing them to enter the digital marketing sector.
In recent years, they have diversified by launching Roadshow Security, which provides security services to the leisure, hospitality, and retail industries. Their clients include Haven’s Cala Gran and Marton Mere holiday parks. They also founded Roadshow Conversions, which focuses on converting vehicles and buses into static assets for businesses, while providing portable washrooms for festivals and construction sites.
The Greenley family is dedicated to supporting the local economy, following a “buy local” approach by partnering with local suppliers for services such as marketing, bus branding, and accountancy, and sponsoring grassroots football teams. The company has significantly grown its workforce, employing joiners, electricians, drivers, security personnel, and digital marketing experts, with further recruitment plans underway.
As the Greenley family continues to explore new sectors, Roadshow Promotions stands as a testament to how strategic planning and local investment can drive sustained growth.
