Central London played host to an exclusive PR event by the EU Rice Campaign, celebrating the exceptional quality and sustainability of European rice. Media representatives, influencers, and food industry professionals gathered to experience the unique story of EU-grown rice.
The event featured immersive activities, including live cooking demonstrations, tastings of innovative dishes, and storytelling that emphasised European rice’s sustainable cultivation and its adaptability to global culinary traditions.
Attendees gained a renewed appreciation for the premium qualities of European rice and its ability to complement diverse cuisines, sparking fresh interest and collaboration opportunities within the UK food market.
For more details, visit www.europeanrice.eu.
About the EU Rice Campaign
The EU Rice Campaign is co-funded by the European Union and aims to promote the production, quality, and sustainability of European rice. By connecting with global markets, the campaign seeks to showcase European rice as a premium choice for consumers and industry professionals alike.
Disclaimer
This material is funded by the European Union. The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
Co-funded by the European Union
The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
