The Korea Agro-Fisheries & Food Trade Corporation invites visitors to discover 76 cutting-edge Korean food brands at SIAL Paris 2024, marking the 60th anniversary of the world’s leading food innovation exhibition.
Running from 19th to 23rd October 2024 at Parc des Expositions de Paris-Nord Villepinte, the Korean Pavilion, organised by the Korea Agro-Fisheries & Food Trade Corporation (aT), will showcase a wide variety of products. Seventy-six Korean companies will present their agricultural and food products, with a focus on health-conscious and innovative solutions for international buyers.
Located in Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), the Korean Pavilion will feature a diverse range of food items, including fermented sauces, Kimchi, noodles, ready meals, beverages, Ginseng, and vegan options. These products reflect the global demand for eco-friendly and plant-based foods.
Growing Demand for Korean Food in Europe
Korean food is rapidly gaining popularity in Europe, appreciated for its balance of health benefits and bold flavours. With major retailers such as Carrefour and Monoprix now stocking Korean products, the Pavilion at SIAL Paris offers an excellent opportunity to explore this culinary trend. Visitors will be able to engage with producers, sample the products, and establish important business connections.
As European consumers increasingly turn towards plant-based diets, Korean cuisine’s appeal continues to grow. Its versatility and health benefits make it a natural fit for European chefs and food enthusiasts.
Showcasing the True Range of Korean Food
Ms. Nam Sanghui, Director of aT Center Paris, stated: “We are excited to reflect the true diversity of Korean products in SIAL Paris 2024. Our goal is to engage with those searching for innovative, health-conscious food options, and the Pavilion is the perfect place to discover the latest trends in Korean cuisine.”
With 285,000 visitors expected from over 200 countries, SIAL Paris is the world’s premier food innovation exhibition. This year’s event provides an unparalleled platform for Korean companies to showcase their products to an international audience.
