In a bold effort to enhance customer experience and streamline operations, restaurants across the UK are adopting cutting-edge digital technologies.
From immersive video walls to interactive digital kiosks that personalise orders, and even video tables offering an engaging dining experience, the industry is undergoing a significant digital transformation.
The results speak for themselves:
· 70% of restaurants report that their digital signage has increased sales
· 63% of people reported that digital signage catches their attention
· Digital signage increases customer satisfaction by 46%
· 52% of viewers remain engaged with digital signage
This trend is not only modernising the dining experience but also indicates a broader move towards technological integration in everyday life, making dining out an interactive and memorable event within a competitive landscape.
63% of people have indicated that digital signage captures their attention, drawing them inside and encouraging them to stay longer. This increased engagement often leads to longer dining times, resulting in more food and drink orders, thereby boosting revenue for restaurants, hotels, and other eateries.
The global market revenue for restaurant kiosks, the digital self-service ordering screens utilised by many global fast-food brands, is projected to reach $45.32 billion by 2028.
Additionally, it has been noted that digital signage attracts 400% more views compared to static displays and maintains a viewer retention rate of over 50%.
Who is leading this digital transformation? At Benihana in Covent Garden, guests are treated to a visual display with a video wall that showcases the culinary skills and professional profiles of their chefs, adding a personal touch and creating a unique dining experience.
At Walt Disney World’s Epcot, the Space 220 restaurant offers an out-of-this-world dining experience, making guests feel as though they are dining among the stars.
Fast food chain McDonald’s was one of the first to introduce touchscreen kiosks in 2015, improving customer convenience and transaction speed.
The renowned sandwich brand Subway has installed over 6,400 digital menu boards, providing a convenient way to instantly alter the menus depending on the time of day and highlight different promotional offers that can be easily switched on and off.
Neil Sewell, Director of AnyPlace Media Group, commented: “We believe in the power of technology to transform the dining experience and that’s borne out by the statistics about order values and revenue. It’s encouraging to see more and more restaurants adopting an innovative approach in their restaurants. Our digital signage solutions not only modernise a space but also create unforgettable moments for your customers. It’s time to embrace the future of dining with digital solutions!”
