Boundless has recently secured £1.5 million in an investment round, cementing its status as the UK’s Number One Gut Health Bagged Snack. This significant investment comes from notable industry figures, including Graze co-founder Ben Jones and the former Head of M&S Food. Despite the challenging landscape for female-led businesses in the UK, Boundless’ latest raise places Founder & CEO Cathy Moseley in the top 10% of FMCG female founders.
Boundless’ impressive growth and market leadership are reflected in their metrics, with sales value increasing by 110.2% year-on-year and volume up by 171%. The company’s value share in the “Better For You” category is leading at a rate 1.6 times faster than its closest competitor, marking a 58% year-on-year growth. This trajectory has firmly established Boundless as the pioneering leader in Gut Health within BFY snacking.
In addition to the recent investment, Boundless’ growth continues with new foodservice wins from the UK’s largest wholesalers, Bidfood, Brakes, and Foodbuy, boosting their distribution by over 2000% and making them the first gut health snacking option for these foodservice giants.
Cathy Moseley, Founder of Boundless, remarked, “I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack, having contributed to 13% of the ‘better for you’ crisp growth and driving penetration where this key metric is in decline at a category level. Boundless’ market share is growing faster than the category in major retailers at 5.1% versus the category at 0.2%. With our current trajectory, Boundless is on their way to owning 1% of the Better For You category by the end of the financial year.”
