Riverside Radio has proudly announced that Battersea Power Station will serve as the main sponsor for the community radio’s refreshed Breakfast Show. The show will be under the guidance of Jason Rosam, formerly a favourite on BBC Local Radio’s early morning programme, who stepped down in January 2024.
The new “Riverside Breakfast with Jason Rosam and Battersea Power Station” is scheduled for its first airing on Monday, 11th March at 7 am, featuring a live broadcast from the iconic Battersea landmark. The broadcast will see Jason Rosam and the team from Riverside Radio engaging with both the local community and those employed at the Power Station, exploring the impact of the emerging neighbourhood on their lives.
On the collaboration with Battersea Power Station for the refreshed show, Jason Rosam expressed his enthusiasm: “I’m over the moon my new breakfast show has been sponsored so generously by the magnificent Battersea Power Station. I’m looking forward to putting my alarm on and getting up early again after a few months off air!
“The new breakfast show will champion life in south west London. I want to showcase the incredible diversity of the people living within our four boroughs of Richmond, Wandsworth, Merton and Lambeth and tell their stories.
“We’ll have lots of fun and interaction as well as updating listeners with all the local news, sport, weather and traffic and playing the best music.”
A highlight of the show will be a special segment featuring Lift 109, Battersea Power Station’s unique chimney lift experience that offers an ascent to the top of one of its iconic chimneys, standing 109 metres tall. This distinctive feature will also be sponsoring the weather updates on the show.
Alex Baker, the Director of Communities and Sustainability at Battersea Power Station, spoke about the importance of community engagement: “Supporting and working closely with local organisations has always been a key focus for our shareholders and the team at Battersea Power Station throughout the transformation of the Power Station and surrounding area into an exciting new town centre for Wandsworth.
“We’re delighted to be the lead sponsor for the Riverside Radio Breakfast Show with Jason Rosam and for our unique chimney lift experience, Lift 109, to sponsor the weather bulletins. We look forward to sharing all the exciting news from the Power Station with the new show’s listeners.”
Alongside Jason Rosam, the breakfast show will feature a trio of local personalities who have previously hosted their shows on the station, adding a rich tapestry of local insights and entertainment to the morning slot. The show is set to run weekdays from 7 am to 10 am.
Riverside Radio is celebrated for its commitment to community service and media education, offering comprehensive training in radio production and broadcasting to volunteers, many of whom have transitioned to professional media roles.
Jason Rosam, Riverside Radio’s founder and Managing Director, reflected on the station’s journey and his personal connection to community radio: “I set up Riverside a decade ago,” says Jason Rosam. “I never expected the station would become so successful. After spending sixteen years at BBC Local Radio I feel community radio is where I now belong.”
Rosam’s founding of Riverside Radio was driven by a desire to celebrate the local community, keep residents informed, and foster a supportive and integrated environment, mirroring the opportunities he was afforded in his career.
For more information on Riverside Radio, visit www.riversideradio.com.
For additional details about Battersea Power Station, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn for the latest news and event updates.
