Vinylly’s December 2023 user survey offers insightful glimpses into the ways Baby Boomers, Gen Xers, Millennials, and Gen Zers consider music in the context of relationships and social experiences.
The universal nature of music is evident, yet its appreciation and role vary significantly among generations. The primary highlights of these generational differences are detailed below, and a more thorough analysis is available in Vinylly’s blog post on the survey.
Spotify Wrapped: Generation-Dependent Views
Spotify Wrapped resonates with 72% of Millennials in terms of accuracy, but only half of Baby Boomers and Gen Z find it equally reliable. Gen X, at only 33% accuracy, indicates a disparity in how this generation engages with Spotify.
Considering Relocation for Music-Matched Partners
Interestingly, only a small fraction of Baby Boomers (17%) and Millennials (22%) would think about moving for a partner who shares their music tastes, in contrast to 44% of Gen X and 40% of Gen Z who are more open to the idea.
Music Preferences on Road Trips
Baby Boomers show a preference for greater control over the music during car journeys, in contrast to Gen X and Millennials, who are more amenable to exploring new music. Gen Z, while less particular than Baby Boomers, still leans towards a mix of control.
Concert Experiences: Sobriety vs Intoxication
The majority of Baby Boomers (83%) and Gen X (61%) opt for sober concert experiences, a choice less common among 39% of Millennials and 60% of Gen Z. Millennials are particularly less inclined to remain mostly sober.
Phone Use at Concerts: A Generational Divide
A split exists in attitudes towards phone usage at concerts – 50% of Gen Z are comfortable with it, reflecting a trend towards digital integration in live events, in contrast to 67% of Baby Boomers who prefer a fully engaged concert companion. Millennials largely agree with Baby Boomers on this matter.
Choosing Between Looks and Musical Affinity
A substantial 83% of Baby Boomers and Millennials, and 80% of Gen Z, would prioritise music compatibility over physical appearance, whereas Gen X shows a slight preference for aesthetic qualities.
“Music is a heartbeat that connects people, and our survey illustrates how deeply it influences relationships across generations,” Rachel Van Nortwick, CEO and Founder of Vinylly, stated. “From the intimacy of shared playlists to the social fabric of concerts, music weaves people together, and Vinylly is proud to orchestrate these connections.”
These findings not only highlight the app’s forward-thinking approach to matchmaking but also the nuanced role music plays in dating and social scenarios.
