Tokyo-based Fujita Kanko Group, one of Japan’s leading hospitality firms, has set its sights on Europe with the opening of its first European Representative desk in London. The move signals a strategic shift towards the international market, beginning with Europe.
The renowned Fujita Kanko Group, celebrated for its diverse portfolio in the travel industry, has officially opened its European Representative desk in the vibrant city of London. Historically catering primarily to the domestic Japanese market, the group has embarked on a new chapter of full-scale public relations activities in Europe through an exclusive partnership with Hankyu Travel UK.
Key Points:
- Strategic European Presence: Fujita Kanko Group’s decision to establish a European Representative desk in London underscores its strategic vision to expand beyond the Japanese market. The move aligns with the group’s commitment to reaching a global audience.
- Strategic Partnership with Hankyu Travel UK: The collaboration with Hankyu Travel UK positions Fujita Kanko Group strategically to tap into the UK market, recognized as Europe’s largest market for inbound travel to Japan. The partnership aims to introduce European travel agencies and stakeholders to the diverse range of Fujita Kanko products and facilities.
- Direct Booking Accessibility: In addition to PR initiatives, the newly opened desk offers European travel partners the convenience of booking group facilities directly from the UK, streamlining the reservation process and enhancing accessibility for European clientele.
Fujita Kanko Group, renowned for its exceptional properties such as Hotel Chinzanso Tokyo, Hotel Gracery Shinjuku, and Hakone Kowakien Ten-yu and Hakone Kowakien Mikawaya Ryokan, is poised to make a lasting impression on the European travel landscape. The move comes as the group continues to position itself as a global player, offering unique and luxurious experiences to a broader international audience.
